SGB Update Sports & Fitness
Adidas Signs Wyoming
Adidas reached an agreement to become the official athletic footwear, apparel and accessory for the University of Wyoming.

Helen of Troy’s Housewares’ Sales Climb Double-Digits In Q4
Helen of Troy Ltd. reported sales in the company’s Housewares segment, which includes Hydro Flask and OXO, jumped 13.4 percent in the company’s fourth quarter ended February 28.
Commission On College Basketball Urges Sweeping Reforms By NCAA
The Commission on College Basketball, chaired by former Secretary of State Condoleezza Rice, unveiled a wide range of recommendations to overhaul college basketball, including ending the one-and-done rule, potential lifetime bans for rule-breakers, and changes to the relationship between the NCAA and apparel companies.
Brunswick Corp.’s Q1 Profits Climb 12 Percent
Brunswick Corp. reported a 12 percent gain in earnings in the first quarter on a 7 percent revenue lift. Sales grew 9 percent in the Marine Segment, 7 percent in the Boat segment and 4 percent in the Fitness segment.
Genesco Adds Two Independent Board Directors
Genesco Inc., the parent of Journeys and Lids, announced that the company has entered into an agreement with an activist shareholder group that to will result in the company adding two independent board directors.
Dick’s Partners With GameChanger, NFHS On Pitch Count App
Dick’s Sporting Goods has announced a three-year technology partnership between GameChanger, the digital scorekeeping and management app for baseball and softball teams, and the National Federation of State High School Associations, the national leadership organization for high school sports and activity programs.
Under Armour Signs Northeastern University
Under Armour Inc. will become the official outfitter of the Northeastern University Huskies beginning with the 2018-19 academic year.
Li-Ning’s Comps Climb Double-Digits In Q1
Li-Ning reported same-store-sales registered a low-teens increase on a year-on-year basis in the first quarter ended March 31.
PGA Tour Superstore To Offer Free Lessons For National Golf Day
PGA Tour Superstore will offer two, free 60-minute golf clinics at all of the company’s stores in celebration of National Golf Day, Wednesday, April 25th.
Peloton Adds Board Member
Peloton, the the in-home fitness and technology company, announced that Pamela Thomas-Graham has been elected to the company’s board of directors, effective immediately.
Puma Partners With Fossil To Introduce Wearables
Puma and Fossil Group Inc. have signed a global license partnership agreement for the design, development and distribution of Puma watches and wearables until 2028.
Life Fitness Makes Executive Appointments
Commercial fitness equipment manufacturer Life Fitness announced three executive appointments.
Interbike Announces Trade Show Leadership Change
Cycling trade show Interbike announced that Pat Hus, who has been show director since 2011, will be leaving the company to pursue other opportunities. He will be replaced by Justin Gottlieb, who has been promoted to interim show director.
SidelineSwap Raises $5M In Funding
SidelineSwap, the online marketplace for sports gear and equipment, announced a $5 million Series A financing round led by Global Founders Capital, with participation from NBA legend David Robinson’s Admiral Capital, Peak6 Sports, RiverPark Ventures, FJ Labs and The Player’s Impact.

Zion Armstrong To Replace Mark King As President, Adidas North America
Adidas has appointed Zion Armstrong as president of Adidas North America, effective July 1, 2018. Armstrong succeeds Mark King, who has decided to step down. Armstrong has co-led Adidas North America as general manager together with King since June 2015.