Adidas reached an agreement to become the official athletic footwear, apparel and accessory for the University of Wyoming.
The adidas deal brings all 17 Cowboy and Cowgirl programs under one agreement after being split with Nike and Under Armour last season.
“We are very excited to be partnering with the internationally-recognized brand of adidas,” said University of Wyoming Athletics Director Tom Burman. “Among our goals in obtaining this new deal was to provide the highest quality athletic apparel for all of our athletics teams, while at the same time securing a deal that would provide us the most financially beneficial agreement for Wyoming Athletics.
“With the growth of our Wyoming brand on a national level over the past several years, we look forward to working with adidas to continue to grow our brand. In addition, Wyoming fans across the country will have the opportunity to purchase the most innovative apparel on the market today.”
With the new eight-year deal, adidas will supply all 17 of UW’s athletic teams with uniforms, footwear, apparel, headwear, equipment and accessories through the 2025-2026 season.
“Our mission is to help athletes perform better, and we’ll bring our newest and most innovative high-performance products to Wyoming, along with our innovation, creativity and collaborative efforts in order to help empower these athletes,” said Jim Murphy, director of NCAA sports marketing at Adidas North America. “We seek to inspire through our products, our style and in communities, and we’re looking forward to partnering with UW Athletics to help them execute their mission to prepare student-athletes to be successful academically, socially and athletically.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).