Commercial fitness equipment manufacturer Life Fitness announced three executive appointments.

The company named Judith Toland as vice president, chief marketing officer. Toland has more than 16 years of experience leading marketing, strategy and sales teams in the financial services and automotive industries. Prior to joining Life Fitness, Toland served as CMO and later as global head, customer & strategy office at Wells Fargo, Commercial Distribution Finance, where she managed marketing and strategic activities for a $41 billion business operating in more than 60 countries.

Life Fitness named Alla Woodson as vice president, global customer experience and service. Woodson has 19 years of experience in commercial, operational and P&L leadership roles in financial services and manufacturing across Europe and the United States. Woodson joins Life Fitness following 13 years at GE, most recently serving as global sales support leader for GE’s Shared Services.

And, to lead Life Fitness’s recently-announced spinoff from parent company Brunswick Corp., Royal Simmons is joining the company after serving as global financial planning & analysis leader for GE Gas Power Systems. Simmons brings 16 years of experience as a finance leader with expertise in financial planning and analysis, controllership and operational finance.

“We welcome all three leaders and look forward to leveraging their leadership and expertise as we continue to lead the transformation of the fitness industry,” said Jaime Irick, president of Life Fitness.