SGB Update Sports & Fitness
National Golf Rounds Played Up In May
National golf rounds played increased 5.3 in May compared to May 2017, according to the latest report from Golf Datatech. Year to date, national golf rounds played are down 4.1 percent.
Nike Q4 Sales Soar 13 Percent To Nearly $10 Billion
Nike Inc. reported fourth quarter revenue increased 13 percent to $9.8 billion, driven by strong double-digit revenue growth in international markets and Nike Direct globally and a return to growth in North America.
Under Armour Closes Philadelphia Brand House Location
Under Armour confirmed to the Philadelphia Inquirer that the company has closed the Brand House location in Philadelphia.
New Balance Hires New Media Agency
New Balance has chosen Mediahub and the media arm of IPG-owned MullenLowe as the company’s U.S. agency of record following a review.
Peloton Acquires Neurotic Media
Peloton has acquired Neurotic Media LLC, an Atlanta, GA-based digital music aggregator, streaming and download source. Terms of the transaction were not disclosed. This is Peloton’s first acquisition.
GameChanger By Dick’s Partners With USA Baseball And ABCA
Dick’s Sporting Goods announced GameChanger, the scorekeeping and team management app for youth and high school baseball and softball teams, has been named the exclusive partner of Baseball ACE Community Clinics.
Penn State Commonwealth Campuses Partner With Nike, BSN Sports
Intercollegiate athletics programs at Penn State’s 19 Commonwealth Campuses have entered into a four-year partnership with Nike through BSN Sports for sports apparel and equipment.
Running USA Announces Board Members
Running USA announced the company’s newly elected Board of Directors, as well as the addition of a fourth new board member by appointment.
Nike To Help Refurbish Portland’s Basketball Courts
Nike and the Portland Trail Blazers announced they are partnering to refresh and upgrade the majority of the basketball courts across 30 Portland Parks & Recreation parks.
Fila Signs Björn Borg’s 15-Year-Old Son
Fila announced that the company has signed a sponsorship agreement with Leo Borg, son of tennis legend and Fila brand ambassador, Bjӧrn Borg. Earlier this year, Fila reignited the company’s partnership with Bjӧrn Borg, a relationship that dates back to 1975.
Nike Opens ‘Just Do It’ Pop Up In Los Angeles
Nike opened a “Just Do It” training center in Los Angeles. In short, the space brings all aspects of the Nike Training Club (NTC) app to life, including the five facets of training (movement, recovery, nutrition, mindfulness and sleep).
Puma Inks Sponsorship Deal With The Basketball Tournament
Puma and The Basketball Tournament (TBT), the $2 million, winner-take-all summer basketball event broadcast live on ESPN, announced a new multi-year partnership making Puma the exclusive footwear and apparel partner of TBT.
NSGA Applauds Supreme Court Ending Sales Tax Loophole
The National Sporting Goods Association (NSGA) applauded the United States Supreme Court’s decision that will permit states to require out-of-state internet sellers to collect and remit the sales taxes that are due.
Nautilus Appoints Jay McGregor General Manager, North America Retail
Nautilus Inc. named Jay McGregor vice president, general manager, North America retail.
CrossFit Partners With BTWB
CrossFit Inc. and Beyond the Whiteboard (BTWB) have signed an exclusive agreement to link the data-driven fitness company with a software platform that will help CrossFit athletes and Affiliates maximize their results.
