SGB Update Sports & Fitness
Volt Athletics Launches Performance Training AI
Volt Athletics announced the launch of Cortex, a performance training AI.
US Lacrosse Announces Yale’s Andy Shay As LaxCon Speaker
US Lacrosse on Wednesday announced Yale men’s lacrosse coach and 2018 national champion Andy Shay as a featured speaker for boys’ lacrosse coaches at the 2019 US Lacrosse Convention (LaxCon), set for Jan. 11-13 at the Pennsylvania Convention Center in Philadelphia.
Youth On Course Partners With Pinehurst Resort And Country Club
Youth on Course—the nonprofit organization providing young people with subsidized golf, college scholarships, paid internships and a caddie program—has partnered with Pinehurst Resort and Country Club to include select golf courses to the company’s portfolio of 900-plus member properties.
Ortholite Hires Marty Greenwald As Global Sales Director
OrthoLite announced the hire of Marty Greenwald as global sales director. This new position will further expand OrthoLite’s reach geographically while providing additional support to both brand partners and the entire OrthoLite sales organization in the United States, Asia, Europe, South America and beyond.
Hyland’s Partners With Hood To Coast
Hyland’s, a specialist in cramp relief for endurance athletes, is partnering with the Hood To Coast relay, an event that begins on August 24 at the base of Mount Hood and finishes 199 miles later in Seaside, OR.
TRX Launches #Made2Move Campaign
TRX, the maker of functional training equipment and training content, announced #Made2Move, a new campaign that celebrates the universal beauty of human movement, regardless of body type, shape or size.
Riddell Introduces NFL Chrome Alternate Helmet Collection
Football equipment manufacturer Riddell has launched a new line of NFL licensed collectible helmets, the Chrome Alternate Collection, which is the company’s latest series of officially licensed alternate helmet designs. The Chrome Alternate Collection is now available through Riddell and key retailers nationwide.
Under Armour Introduces UA Sportstyle Category With Collaborations
Under Armour launched a new UA Sportstyle category through collaboration with a global team of “Pioneers” who will hold a series of forums designed to empower communities.
Industry Rallies Against Proposed Tariffs On China-Made Goods
Officials from the Sports & Fitness Industry Association (SFIA) and Outdoor Industry Association (OIA) testified in strong opposition to proposed tariffs on Chinese-made sports, fitness and outdoor products. The officials stated that the proposed tariffs would likely raise prices for consumers and lead to job losses while also stressing how essential sports and outdoor products are in supporting healthy and active lifestyles.
Adidas Partners With Twitter To Live Stream Football Games
Adidas and Twitter announced ‘Friday Night Stripes’–the first-ever live streaming series of high school football games on Twitter.
Li Ning’s Sales Climb 18 Percent In Half
Li Ning reported revenue increased by approximately 17.9 percent in the six months ended June 30 to RMB4.7 billion.
Mueller Secures Exclusive U.K. Distributor
Firstaid4sport said the company has recently created a new division, Greestone Distribution, to exclusively sell Mueller products to the Sports Retail and Medical Wholesale trade channel in the U.K.
CTA Study: China Tariffs Will Cost The U.S. Economy Up To $2.4 Billion Annually
The Trump administration’s consideration of tariffs on Chinese printed circuit assemblies and connected devices would cost the economy $520.8 million and $2.4 billion annually for the 10 percent and 25 percent tariffs, respectively, according to a new study commissioned by the Consumer Technology Association (CTA).
Dick’s Sporting Goods Foundation Announces Sports Matter Project Funding
The Dick’s Sporting Goods Foundation on Monday announced that the foundation would fully fund all baseball and softball Sports Matter projects currently on DonorsChoose.org.
Escalade Shows Strong Profit Improvement In Q2
Escalade Inc. reported sales in the second were slightly down to to unseasonal spring weather but profits benefited from the sale of Stiga AB.
