Firstaid4sport said the company has recently created a new division, Greestone Distribution, to exclusively sell Mueller products to the Sports Retail and Medical Wholesale trade channel in the U.K.

Firstaid4sport has been successfully selling Mueller Sports Medicine products in the U.K. since 2001. Gerry Newlove first started the Firstaid4sport business in the ’90s, and his son in law Michael Davison has now taken over the business. Firstaid4Sport remains one of the leading providers in the U.K. of sports medicine products, supplying professional and amateur sports teams and medical professionals including physiotherapists and sports injury clinics.

Mike Lauenstein, the director of international sales at Mueller Sports Medicine, said, “Firstaid4sport has been a valued U.K. distributor for many years, and we are excited by the further appointment of Greestone Distribution, a new division created by Firstaid4sport to exclusively sell Mueller products into the Sports Retail and Medical Wholesale channel in the U.K. We look forward to continued growth and further expansion in the future.”