SGB Update Sports & Fitness
Ogio Announces Global Brand Refresh
Ogio International Inc., which is owned by Callaway Golf, announced a global brand refresh featuring a new line of products, refined messaging, new website and modernized logo.
Jordan Spieth Joins Club Champion As Brand Ambassador
Club Champion, the nation’s leading custom club fitting and building company, has announced a multi-year agreement with three-time Major Champion Jordan Spieth.
Knight Commission Urges Financial Transparency Of Shoe And Apparel Income
In the wake of last week’s felony convictions for pay-to-play college basketball schemes, the Knight Commission on Intercollegiate Athletics pressed the NCAA to establish more demanding standards for oversight, including public transparency of shoe and apparel income, and professional preparation and certification of college basketball coaches.
Nautilus’ Q3 Profits Slide
Nautilus Inc. reported net profits slumped 45.8 percent in the third quarter as weakness in the company’s Direct segment offset gains at Retail. Results were generally in line with expectations.
Hibbett Sports To Acquire City Gear
Hibbett Sports Inc., an athletic specialty retailer, on Monday announced that the company has signed a definitive agreement to acquire privately held City Gear, a city specialty retailer of premium athletic footwear, apparel and accessories with 135 stores in 15 states.
NRF Survey: Consumers Will Increase Holiday Spend 4.1 Percent In 2018
Consumers say they will spend an average of $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 they said they would spend last year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
Puma Signs David Silva
Puma announced that Spanish midfielder David Silva, known as “El Mago” (the magician), has signed with Puma Football. He had been with Adidas.
University of Louisville Unveils Adidas-Funded Ethical Leadership Project
The University of Louisville said Adidas has pledged $1 million to support a new program focused on ethical leadership.
Puma Taps Havas As Media Agency Of Record
Puma has hired Havas Media as the company’s new global media agency for buying and planning following a review according to a report in Advertising Age.
Foot Locker Holds 18th Annual On Our Feet Fundraising Gala
The Foot Locker Foundation joined together members of the athletic industry for the foundation’s 18th annual “On Our Feet” fundraising gala. The event, which took place on Tuesday, October 23 at New York City’s Pier Sixty at Chelsea Piers, benefits educational and other youth initiatives supported by the Foot Locker Foundation.
Asics Unveils Next Chapter Of I Move Me Campaign
Asics America Corp. debuted the next chapter of the I Move Me campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, sport, art and food.
Xponential Fitness Acquires Pure Barre
Xponential Fitness, owned by Anthony Geisler and Snapdragon Capital, announced the addition of Pure Barre to the company’s family of brands. With the addition of Pure Barre, Xponential Fitness becomes the largest provider of boutique fitness in the world.
Nike Selects San Francisco Yoga Startup Yogo As Winner Of Circular Innovation Challenge
On Friday October 19, Nike announced that the First Place winner of their Circular Innovation Challenge was San Francisco yoga product startup Yogo for their entry presenting a collection of yoga props using Nike Grind Materials.
Summersalt Lands $6.1 Million In Funding
St. Louis-based swimwear brand Summersalt has secured $6.1 million in Series A funding, led by Founders Fund, with plans to launch a new category targeted towards modern travelers.
Deckers Lifts Guidance As Quarterly Earnings Surpass Predictions
Deckers Brands reported earnings in the third quarter jumped 50.1 percent to $74.4 million, or $2.48, from $49.6 million, or $1.54, a year ago. Revenues expanded 4.0 percent, led by a 28.4 percent gain for Hoka One One. Ugg’s sales dipped 1.0 percent.
