SGB Update Sports & Fitness
ProTech Proves Effective in Penn State University Study On Football Head Safety
Defend Your Head, the sports safety company based in Chester Spring, PA, announced results of an independent study recently released by Penn State University centered on football related head injuries.
Cyber Monday Breaks Online Sales Record
Cyber Monday is projected to hit $7.9 billion by the end of the day, making it the largest online shopping day of all time in the U.S., according to Adobe. This represents a 19.7 percent increase year-over-year year-over-year as of 7:00 p.m. ET.
Women’s Running Releases 2018 Audience Study
Women’s Running released its 2018 Audience Study based on interviews with 6,572 of its readers. The survey found Women’s Running audience on average spent $1,438 each year on running-related goods and services and an additional $1,155 on running-related travel. Respondents on average ran average of 198 days a year for 941 annual miles.
Pocket Outdoor Media To Host Media Hub At The Running Event
Competitor Running, Women’s Running, Triathlete, and VeloPress will host the Official Media Hub of The Running Event 2018 tradeshow from November 28 to 30 at the Austin Convention Center.
Dick’s Sporting Goods Commits $6 Million To Youth Sports
Today on Giving Tuesday, Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation, announced a $6 million commitment to support youth sports teams in need. Since 2014, Dick’s and the Dick’s Foundation have committed over $55 million and have supported more than one million young athletes through its Sports Matter initiative.
Hibbett Slightly Lowers Full-Year EPS Outlook
Hibbett Sports Inc. slightly lowered its full-year earnings guidance after reporting third-quarter earnings came a penny below Wall Street’s targets. Comps in the quarter were basically flat. The sporting goods chain marginally lifted its comp guidance for the year with footwear comps seen improving.
AfterShokz Becomes Presenting-Level Sponsor For The BibRave 100
BibRave welcomed longtime partner, AfterShokz, as presenting-level sponsor of The BibRave 100 awards luncheon on November 28 at The Running Event.
Riddell Partners With The Alliance of American Football
Riddell and The Alliance of American Football announced a multi-year partnership bringing the latest in football helmet technology and protective equipment to the new league and its players. Riddell will serve as the official protective equipment partner of The Alliance through the 2021 season.
Saucony Appoints Chief Marketing Officer
Saucony, a division of Wolverine Worldwide Inc., announced that Don Lane has been named chief marketing officer, effective immediately. Lane joins Saucony from DraftKings, the Boston-based global sports technology and entertainment company.
Radiological Society Research Identifies Youth Football Risks
Young football players may experience a disruption in brain development after a single season of the sport, according to a new study presented today at the annual meeting of the Radiological Society of North America (RSNA).
Suunto And Strava Deepen Partnership
Suunto and Strava, the social network for athletes, announced that the two companies have deepened their partnership. Strava has been a key partner for Suunto since 2014 and today the number of athletes connecting to Strava is growing faster than ever before.
Logitech Ends Acquisition Negotiations With Plantronics
Logitech International SA, the Swiss manufacturer of keyboards and webcams and owner of Jaybird, has ended discussions to acquire Plantronics Inc., a U.S. maker of Bluetooth earpieces and gaming headsets, both companies said.
Goodr CEO To Speak At Running USA Conference
Running USA announced that Stephen Lease, who co-founded Goodr sunglasses in 2015 and serves as the company’s CEO (chief executive octopus), will deliver a Tuesday keynote presentation at the running organization’s annual conference, set for February 10-12 in San Juan, Puerto Rico.
Salomon And Runner’s World Partner To Empower Winter Runners
Runner’s World and Salomon are teaming up to help runners end the year on a high note with the latest edition of the Holiday Run Streak Challenge.
Balega Opens Application For 2019 Global Impi Ambassador Team
Balega, the performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team.
