Running USA announced that Stephen Lease, who co-founded Goodr sunglasses in 2015 and serves as the company’s CEO (chief executive octopus), will deliver a Tuesday keynote presentation at the running organization’s annual conference, set for February 10-12 in San Juan, Puerto Rico.

Lease, who describes himself as a “stone cold baller,” will deliver an energetic look at how positive change is disruptive, through the lens of how Goodr sunglasses are taking the running world by storm

“This conference has got so many fun and innovative things going for it that adding Stephen’s talk on the power of quirky disruptive change was the perfect fit,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “This brand has made a colorful splash in the industry and we expect this talk to do the same at the annual conference.”

An entrepreneur who had been a part of six other start-up companies before he co-founded Goodr, the company started out with the simple mission to make sunglasses for people who think running is fun. Since then, Goodr sunglasses have been named “Gear of the Year” twice by Runner’s World (2016 and 2018) and the company has been named a Best Place to Work by Inc. Magazine.

“Everyone thinks the team at Goodr slams margaritas all day (and sometimes they do), but the truth is they’re hustlers. I’ll share how this crew is shaking up the running industry,” Lease said. “If four years ago we would have given the running world a blank canvas and asked them to design an electric sunglasses brand, no one could have ever dreamt up Goodr.”

Lease joins the previously announced conference speakers. Find the full lineup here.

The 2019 Industry Conference, powered by the ACTIVE Network, is known for its programming, networking and celebration. Now moving locations each year, the conference has been held in Los Angeles, San Diego, Savannah, Houston, San Antonio, Orlando, New Orleans and now San Juan, Puerto Rico.