SGB Update Sports & Fitness
Adidas Extends Kansas Deal Through 2031
The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.
Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index
Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.
BSN Sports Acquires Charleston’s T&T Sportsman’s Shop
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired T&T Sportsman’s Shop, Inc., based in Charleston, SC.
Lululemon Unveils “Power of Three” Strategic Plan To Accelerate Growth
Lululemon Athletica, which is holding its analyst day on Wednesday, announced a new five-year growth plan that aims to “double men’s, double digital, and quadruple international” revenues. Overall, Lululemon is targeting revenue growth in low teens over the next five years.
Shimano Sees Modest Revenue Gain In Q1
Shimano Inc. reported earnings decline 6.9 percent in the first quarter ended March 31 as sales gained 2.9 percent. Operating earnings declines at Bicycle Components segment offset gains in the Fishing Tackle segment.
Vista Murrieta High School Converts To Vicis Helmets
Vista Murrieta High School in Murrieta, CA announced it will equip its entire varsity football roster with the Vicis Zero1 helmet for the 2019 football season.
Nike Announces Dr. John C. Lechleiter’s Retirement From Board
Nike Inc. announced that Dr. John C. Lechleiter, a director of the company since 2009 and former chairman, president and chief executive officer of Eli Lilly and Company, has decided to retire and will not stand for re-election to the board of directors of Nike Inc. at the September 2019 Annual Meeting of Shareholders.
AllCore360 Adds John Brenkus To Advisory Board
AllCore360, the maker of abdominal exercise equipment, welcomed John Brenkus, the six-time Emmy-Award winning creator, host, and producer of ESPN’s Sport Science, to serve on the company’s Advisory Board.
CrossFit Removes Footwear Restrictions
CrossFit has lifted a rule barring athletes from wearing footwear other than Reebok when competing in the CrossFit Games.
Saucony Appoints Shawn Hoy As VP Of Product
Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.
Tonal Secures $45M Funding Round
Tonal, the fitness startup that uses intelligent technology, announced a $45 million Series C fundraising round led by the Growth Fund of L Catterton. Evolution Media, Shasta Ventures, Sapphire Ventures and Serena Williams via Serena Ventures also participated.
Topgolf Opens 50th U.S. Venue In Greenville
Topgolf opened the doors to its second South Carolina location at 9 a.m. Friday in Greenville. The new three-level, 55,000-square-foot venue is the company’s 54th location worldwide.
Foot Locker To Bring “Power Store” Concept To NYC
Foot Locker will open its first “Power Store” in New York City in the Washington Heights neighborhood at 605 W. 181st St. The 25,000-square-foot space is expected to open this fall.
Adidas Partners With Utah Jazz Youth Camps
Adidas has formed a partnership with Utah Jazz Youth Camps and Clinics. All participants will receive a Jazz/Adidas camp jersey, basketball, socks, Utah Jazz ticket credit and a pair of Donovan Mitchell’s D.O.N. Issue #1 shoes.
Modell’s Confirms Hiring Of Restructuring Advisor
Mitchell Modell, CEO of Sporting Goods, confirmed to USA Today Network New Jersey that the retailer had retained a restructuring advisor but he also stated the family-owned chain has long-term plans to stay in business.
