SGB Update Sports & Fitness
Peloton Announces Expansion Into Germany
Peloton announced plans to launch in Germany, its third market outside the U.S., by the end of this year.
Foot Locker Surprises High School Seniors With Scholarships
For the eighth consecutive year, the Foot Locker Foundation has awarded $20,000 scholarships to 20 outstanding student-athletes.
Kappa Signs Aston Villa
Kappa, the Italian sportswear brand, in a partnership with Fanatics signed a three-year deal to become the kit supplier to English second-tier soccer club Aston Villa.
PVH Corp. Names Stefan Larsson To Newly Created Role Of President
PVH Corp. announced leadership updates, including Chairman and CEO Manny Chirico signing a new five-year employment agreement and hiring Stefan Larsson as PVH President, a newly created role.
Spain To Exit Adidas Contract
The Spanish soccer federation said it is breaking its contract with Adidas and has opened negotiations with other apparel companies. Adidas has sponsored Spain since 1991.
Asics Releases 2018 Sustainability Report
Asics Corp. released its 2018 Sustainability Report that showed the company making significant progress in reducing CO2 emissions.
Honey Stinger To Sponsor Marine Corps Marathon
Honey Stinger announced its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon.
Nike To Change Pregnancy Policy In Athlete Contracts
Nike said Friday it was adding language to future contracts that would protect female athletes’ pay during pregnancy. The change comes after the brand received backlash last week for freezing compensation for some pregnant women under endorsement deals.
Boot Barn’s Comps Climb 10 Percent In Q4
Boot Barn Holdings Inc. reported earnings in the fourth quarter ended March 30 rose 26.1 percent on a 10 percent comp gain.

Nike’s Impact Report Shows Progress On Diversity
Nike Inc’s FY18 Impact Report showed Nike saw a 4 percent increase of VP-level representation of women in 2018, bringing the total to 36 percent. The report, the company’s first Impact Report, further revealed a 3 percent increase of VP-level representation of U.S. underrepresented groups, bringing the total to 19 percent.
PGA Tour Superstore To Open Four Stores In The Coming Weeks
PGA Tour Superstore announced the opening of four stores over the next two months. The locations include Austin, Boston, Denver and Sarasota.
NSGA Study Shows Overall Youth Team Sports Participation Flat In 2018
According to the 2019 edition of the National Sporting Goods Association’s (NSGA) Sports Participation in the US report, released, overall youth team sports participation (ages 7-17) has remained relatively flat (+0.3 percent) from 2017-2018.

NSGA’s Sporting Goods Market Report Shows Slight Industry Gains In 2018
Consumer retail purchases of sporting goods equipment, athletic footwear and athletic apparel increased to $69.9 billion for the categories tracked by the National Sporting Goods Association (NSGA) in 2018, an increase of 1 percent versus 2017.

Title Nine Announces Movers & Makers Pitchfest For Female Entrepreneurs
Title Nine, one of the largest, and the original, female-owned independent specialty retailer in North America, announced the opening of the submission period for its second-annual Movers & Makers Pitchfest.
Cost Of Youth Sports Delaying Retirement For Parents
With hopes that their children will earn college athletic scholarships or even make it to the professional leagues, many parents are spending a significant portion of their income and time on youth sports, according to a new survey conducted by The Harris Poll on behalf of TD Ameritrade.