SGB Update Sports & Fitness

Kappa Signs Aston Villa

Kappa, the Italian sportswear brand, in a partnership with Fanatics signed a three-year deal to become the kit supplier to English second-tier soccer club Aston Villa.

Spain To Exit Adidas Contract

The Spanish soccer federation said it is breaking its contract with Adidas and has opened negotiations with other apparel companies. Adidas has sponsored Spain since 1991.

Nike To Change Pregnancy Policy In Athlete Contracts

Nike said Friday it was adding language to future contracts that would protect female athletes’ pay during pregnancy. The change comes after the brand received backlash last week for freezing compensation for some pregnant women under endorsement deals.

Nike’s Impact Report Shows Progress On Diversity

Nike Inc’s FY18 Impact Report showed Nike saw a 4 percent increase of VP-level representation of women in 2018, bringing the total to 36 percent. The report, the company’s first Impact Report, further revealed a 3 percent increase of VP-level representation of U.S. underrepresented groups, bringing the total to 19 percent.

Cost Of Youth Sports Delaying Retirement For Parents

With hopes that their children will earn college athletic scholarships or even make it to the professional leagues, many parents are spending a significant portion of their income and time on youth sports, according to a new survey conducted by The Harris Poll on behalf of TD Ameritrade.