SGB Update Sports & Fitness
Aaron Rodgers Co-Founded Fund Raises $50 Million
Rx3 Ventures, founded by Aaron Rodgers and partners at Roth Capital, announced the launch of their $50 million growth fund focused on providing value-add capital to companies across the consumer landscape. To date, Rx3 has invested in brands across the stage spectrum, including CorePower Yoga, Privé Revaux, Vicis, and Hydrow.
Study Reveals Top Traits Of Aspiring Athletes
Research from PsychTests reveals that when it comes to athletic success, mental prowess plays a crucial role.
LeagueSide Expands Nationally
LeagueSide, the largest youth sports marketing platform in the country, said recent technology enhancements to its proprietary platform now enables and empowers turnkey sponsorship campaigns nationally.
NBA Jersey Sponsorships Netting High Social Media Value
According to computer vision analysis from GumGum Sports, the jersey patch is the biggest sponsor location in-arena on social media for NBA games after Nike’s apparel sponsorship.
Fleet Feet Partners With Brooks On Global Running Day
Fleet Feet is celebrating Global Running Day with its nationwide 5K event, The Big Run.
Skechers Celebrates 20 Years As Public Company
Michael Greenberg, president, Skechers U.S.A. on Tuesday rang the NYSE closing bell to celebrate the company’s 20th year as a public company.
OBIT: Duncan Finigan
Duncan Finigan, global head of brand management and marketing at Oofos, died on May 26 after a lengthy battle with breast cancer. She was 59.
Saucony Launches New Global Brand Platform: “Run for Good”
Saucony announced a new global brand platform: Run for Good. Beginning on June 5, Global Running Day, Saucony will turn the Run for Good ethos into action with the launch of the Run for Good Relay to benefit select charitable partners.
Asics Introduces Campaign For Global Running Day
Asics will collaborate with Asics Runkeeper app on a #DearShoes social giveaway and in-app challenge to celebrate Global Running Day (June 5) in the U.S. Events will also be held at nearly 50 U.S. Asics stores and outlets.
Life Time Partners With Hoka One One
Life Time, the fitness club, and Hoka One One, a division of Deckers Brands, announced a multi-faceted partnership “to empower people in all aspects of their health journey.” The companies will work together on a number of activations, starting with one around Global Running Day.
Riddell Kicks Off Fifth-Annual Smarter Football Program
Riddell unveiled Peoria High School as its Team of the Future to celebrate the launch of its 2019 Smarter Football program. Riddell and Peyton Manning will select 10 grant winners for 2019 with Manning donating Riddell’s InSite impact monitoring technology to all winning programs.
Kawhi Leonard Sues Nike Over Logo
Toronto star Kawhi Leonard filed a federal lawsuit against Nike on Monday, claiming the footwear giant copyrighted the “Klaw” logo that he designed without his consent and is now blocking him from using the logo he believes he owns. Leonard, a Nike endorser until 2018, is now endorsed by New Balance.
NFL Partners With Nike On 11-On initiative
In continuation of their commitment to developing the next generation of football athletes, the NFL and Nike announced the Nike 11-On initiative, a scholastic-based, team-oriented, character-building program.
Asics Takes Equity Stake In Aura Vision
Asics Corporation announced that Asics Ventures Corporation, its investment subsidiary, has taken an equity stake in Aura Vision, a startup that provides in-store analytics for offline retailers.
Visa Increases Global Investment In Women’s Soccer
Visa entered a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023.
