SGB Update Sports & Fitness
USA Triathlon Signs AfterShokz As Headphone Partner
USA Triathlon announced a partnership with AfterShokz, the leading manufacturer of bone conduction headphone technology, as the organization’s official headphone.
Puma Plans Distribution Center In Indiana
Puma North America Inc. intends to spend at least $40 million to open a distribution center in Whitestown, IN, according to paperwork filed with Boone County.
Asics Renews Partnership With Live Nation
Asics said it will continue its multi-year partnership with Live Nation, the leading live entertainment company, as the exclusive footwear sponsor across select venues and festivals in the U.S. and Canada.
PVH Corp. Names Cheryl Abel-Hodges CEO Of Calvin Klein Inc.
PVH Corp. announced that Cheryl Abel-Hodges is the new chief executive officer of Calvin Klein.
Nike’s “Dream Crazier” Earns Best In AICP Show Honors
Nike’s “Dream Crazier” campaign out of Wieden + Kennedy and directed by Kim Gehrig of Somesuch was honored for Advertising Excellence/Single Commercial at the AICP Show, held by the Association of Independent Commercial Producers.
Nation’s Best Sports To Exhibit At Outdoor Retailer Summer Market
Nation’s Best Sports (NBS), the nation’s oldest and largest sporting goods buying group, announced that they will be exhibiting at the upcoming Outdoor Retailer Summer Market.
Under Armour Signs Lamar University
Lamar University athletics and Under Armour announced a new partnership agreement where Under Armour will become the official sports performance outfitter of the Cardinals beginning July 1, 2019.
Kathrine Switzer Memoir Optioned For Film
Kathrine Switzer, women’s running pioneer and sports activist, officially signed with Chastain Film Capital to option the screen rights to her best-selling memoir, Marathon Woman: Running the Race to Revolutionize Women’s Sports.
Report: Flywheel Sports Again Exploring Sale
Flywheel Sports, the boutique fitness studio operator, has been taken over by Kennedy Lewis Investment Management LLC, a New York-based investment firm, and is working with an advisor to explore a possible sale, according to a report from Bloomberg.
Nike Appoints Global Chief Digital Information Officer
Nike Inc. announced that Ratnakar Lavu will become the company’s first global chief digital information officer, effective June 17. Lavu most recently was the chief technology and information officer at Kohl’s,
Adidas Partners With U.S. Soccer Foundation To Support Girls Sports Participation
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for young girls and women from underserved communities to play soccer and reap its many benefits.
Lindsey Vonn Foundation Announces Scholarship Recipients
The Lindsey Vonn Foundation awarded scholarships to 22 girls to attend iD Tech’s summer STEM programs.
Nike Introduces Plus-Size Mannequins In London Store
Nike’s renovated flagship in London will be the brand’s first store to feature plus-size and para-sport mannequins. The mannequins are featured on a special floor dedicated to women.
Shock Doctor Signs Odell Beckham Jr.
Shock Doctor, the leading mouthguard developer, announced a partnership with NFL star Odell Beckham Jr. to support the launch of the new Interchange Lip Guard.
Peloton Files Confidentially For IPO
Peloton Interactive Inc., the on-demand fitness company best known for its connected indoor cycling bike, on Wednesday said it has filed confidentially with the Securities and Exchange Commission for a proposed initial public offering.
