SGB Update Sports & Fitness
Asics Ventures Acquires Equity Stake In Curve Labs
Asics Corp announced that Asics Ventures Corporation, its investment subsidiary, has taken an equity stake in Curv Labs, Inc., a Canadian startup that has developed software to capture motion.
New Balance Advances Plan For Sixth New England Factory
New Balance has secured tax breaks to support the opening of a new manufacturing facility in Methuen. According to The Boston Globe, the state Economic Assistance Coordinating Council approved $900,000 in state tax credits to help subsidize the $33 million project, and the city is pitching in with $272,000 in property tax breaks.
Xenith Announces Inaugural Scientific Advisory Board
Xenith, the maker of football helmets, announced the formation of its inaugural Scientific Advisory Board. The board is made up of independent experts in athlete health and wellness, neurology, biomechanics and sport technology.
Former Lord & Taylor President Joins Adidas North America
Vanessa LeFebvre, former president of Lord & Taylor, is joining Adidas as SVP of commercial, overseeing the brand’s U.S. wholesale, stores and online businesses.
Jordan Brand Signs Jayson Tatum
Nike’s Jordan Brand signed Jayson Tatum, star forward from the Boston Celtics, to an endorsement deal.
Puma Commits To 35 Percent Reduction In Carbon Emissions By 2030
Puma said it’s aiming for a 35 percent reduction of its greenhouse gas emissions by 2030, a target which was approved by the Science Based Target initiative (SBTi).
NFHS Celebrates Centennial In Indianapolis During 100th Summer Meeting
The National Federation of State High School Associations (NFHS) will conduct its 100th Summer Meeting June 28 to July 2 in its hometown of Indianapolis, IN. It will be the first Summer Meeting in Indianapolis and the first in Indiana since the 1966 conference in French Lick.
Industry Leaders Elected To Running USA Board Of Directors
Running USA announced its newly elected Board of Directors, who will begin their service to the non-profit organization next month.
Columbia Sportswear Testifies Against the Trump Administration’s Proposed Tariff Hike
Katie Tangman in her testimony said, “Reducing investment to pay millions of dollars in extra tariffs and to move production, will seriously hinder our ability to continue to grow and create more U.S. jobs. At a time of rapid retail change, we simply cannot afford to slow our investments due to these punitive tariffs.”
Third Annual National Triathlon Week Starts
USA Triathlon announced the start of the third annual National Triathlon Week, an initiative to celebrate multisport and all its constituency groups.
Under Armour To Sponsor TransRockies Run
Under Armour has signed on as the title sponsor of the TransRockies Run. A three or six-day stage race traversing the continental divide between Buena Vista and Beaver Creek, the route covers 120 miles through the Colorado Rockies.
Empirika Media Becomes SFIA’s Exclusive Digital Media Partner
The Sports & Fitness Industry Association (SFIA) announced a new strategic partnership with Empirika Media Group Inc. to enhance digital efforts and overall strategy for the industry.
BrainScope Appoints Susan Hertzberg As CEO
BrainScope announced the appointment of Susan Hertzberg as chief executive officer. This is the 4th equity-backed venture that Hertzberg will helm.
Garmin Named No. 1 Employer In Kansas
Garmin International Inc., based in Olathe, KS, announced that Forbes recognized Garmin as the No. 1 Employer in the State of Kansas in its inaugural ranking of America’s Best Employers by State.
Pure Barre Partners To Expand In New York’s Tri-State Region
Pure Barre, the largest barre concept in North America, has partnered with Palladin Consumer Retail Partners, a Boston-based private investment firm, to acquire 28 Pure Barre studios in New York’s tri-state region.
