SGB Update Sports & Fitness
Bowflex Secures New Advertising Agency
Nautilus, Inc. has named FIG as its creative agency for the company’s Bowflex brand. FIG will handle advertising and creative campaign executions, including TV, social and digital.
Hibbett Sports Appoints Board Members
Hibbett Sports Inc. announced the appointments of Lorna Nagler and Dorlisa Flur to the company’s board of directors. The appointments increase the size of the board to 10.
WIT Fitness To Run CrossFit’s Online Store
Whatever It Takes (WIT) Fitness and CrossFit, Inc. announced they have partnered to have WIT take over the CrossFit online store. The announcement comes several weeks after store.crossfit.com and stuff.crossfit.com were taken down and directed to reebok.com.
Delta Apparel Announces Planned Opening Of Digital Print Facilities In Texas And New Jersey
Delta Apparel Inc. announced that its digital print subsidiary, DTG2Go, LLC will open two new facilities, one in the Dallas, TX area and one in Cranbury, NJ. The new facilities are expected to open in late summer.
Varsity Spirit Launches Brand For Professional Dance Teams In The NBA And NFL
Varsity Spirit announced the launch of Varsity Pro, a new brand centered around professional dance and cheer teams in the NBA and NFL.
SFIA Announces 2019 Future Industry Leaders Scholars
The 7th annual Future Industry Leaders Scholarship Program has been awarded to Tommy Acchione (STX), Brian Dietrich (Rapsodo), Kelsey Ping (Riddell), Susan Riley (BSN Sports), Hewan Teshome (VICIS) and Matthew Weiss (Brooks Running).
Tough Mudder Promotes President Kyle McLaughlin To CEO
Tough Mudder, Inc. recently announced that Kyle McLaughlin, the company’s president, has been promoted to chief executive officer, effective July 1, 2019.
Lululemon And DMSE Sports Present The First-Ever 2019 Lululemon San Diego 10K
DMSE Sports announced a new partnership with Lululemon for the inaugural Lululemon San Diego 10K, set to run on Sunday, November 10.
SportsEngine Sponsors National Youth Sports Day At U.S. Capitol
SportsEngine Inc., an NBC Sports Group company and the leading provider of sport relationship management software, announced its sponsorship of National Youth Sports Day on Tuesday, July 16 on Capitol Hill in Washington DC.
WellBiz Brands Bolsters Senior Leadership Team With Two Industry Veterans
WellBiz Brands Inc., a franchise portfolio company operating three distinct wellness, fitness and beauty brands, Elements Massage, Fitness Together and Amazing Lash Studio, announced the appointments of Sherin Sakr to general counsel and Chris Glodé as chief digital officer.
Nike Basketball 3ON3 Tournament Returns to L.A. LIVE
Nike Basketball 3ON3 Tournament, California’s largest street basketball tournament, now in its 11th year, will return to the streets of downtown Los Angeles and L.A. LIVE on Saturday, August 3 – Sunday, August 4.
Greg Houser Joins United Sports Brands Senior Leadership Team
United Sports Brands, the parent of Shock Doctor, McDavid, Nathan and Cutters, announced the addition of Greg Houser to its senior leadership team.
Sports Direct Delays Results Amid House Of Fraser Challenges
Sports Direct announced that the publication of the company’s preliminary results for the period ended April 28 will be delayed due to the “complexities” involved in integrating its acquisition of House of Fraser and the uncertain outlook for the struggling department store business.
MuscleTech To Launch On Amazon On Prime Day
Amazon and MuscleTech, the nutrition performance brand, announced its collaboration to launch the MuscleTech Prime Series, a new and exclusive line of private-label sports nutrition products on Prime Day.
Founder Sport Group Appoints Todd Levine As President Of Digital Apparel Lab
Founder Sport Group announced that Todd Levine will be rejoining the company as president of Digital Apparel Lab, formerly known as Teamwork Athletic Apparel. Levine formerly led Alleson Athletic.
