SGB Update Sports & Fitness
Drive Shack Announces Leadership Addition
Drive Shack Inc., an owner and operator of golf entertainment venues and traditional golf courses, appointed Hana Khouri as president.
TRX Acquires XD
TRX, the developer of functional training equipment and training content, has significantly expanded its product line and product development capabilities with the acquisition of XD, a leader in Kevlar-based fitness equipment manufacturing.
Wilson Renews NFCA Sponsorship
The NFCA (National Fastpitch Coaches Association) announced that Wilson Sporting Goods will continue its relationship with the association, signing a multi-year deal that focuses on education for the high school, travel ball and youth coaching communities.
Nike Marketing VP Joins Fantasy Sports Platform
Monkey Knife Fight, a leading North American Daily Fantasy Sports (DFS) platform, hired Danny Tawiah, formerly head of global digital brand innovation at Nike, as CMO.
Under Armour Communications VP Joins Phoenix Suns
The Phoenix Suns named Dean Stoyer, most recently vice president of global brand communications for Under Armour, as chief marketing and communications officer.
Alex Brands To Acquire U.S. Foam Corp
Alex Brands Inc., the maker of Poof foam sports balls, announced its intention to acquire US Foam Corp, bringing together two companies with deep roots in “Made in America” manufacturing and creating a powerhouse in the foam sports ball category.
Collegiate Challenge Powered By Under Armour To Take Place Jan. 4, 2020
The Collegiate Challenge powered by Under Armour will return and take place Saturday, January 4, 2020 at the Anaheim Arena at Anaheim Convention Center.
Alberto Salazar Banned For Four Years For Doping Violations
Alberto Salazar, the former star runner and a coach to top runners, has been banned from the sport for four years for doping violations. The United States Anti-Doping Agency (USADA) found that Salazar had been “orchestrating and facilitating prohibited doping conduct” while he was head coach of Nike’s Oregon Project.
Professional Triathletes Organisation Seeks To Acquire Ironman Business
The Professional Triathletes Organisation released a letter it sent to the Board of Directors of Wanda Sports Group Company Limited on September 20 proposing to enter into discussions to acquire its Ironman business.
A4 Launches Online Custom Design Studio
A4, manufacturer of premium sportswear and team uniforms, announced the launch of its new Custom Design Studio. The new platform is available from www.A4.com and allows customers to decorate and order garments online.
Golf Rounds Played Improve In August
According to Golf Datatech, golf rounds played in the U.S. were up 3.5 percent in August year over year. Year to date, golf rounds played are now flat.
CbdMD Announces Advisory Agreement With Hans Molenkamp
CbdMD, Inc., the consumer cannabidiol (CBD) brand, entered into an advisory agreement with Hans Molenkamp. He will hold the title of vice president of sports marketing.
Peloton Prices At Top Of Range For $8.2 Billion Valuation
Peloton priced its initial public offering at $29 a share, at the top of its projected price range released earlier this month. The pricing gave the provider of at-home fitness equipment and accompanying streaming fitness services, a valuation of $8.2 billion.
Everlast Introduces Next Class Of Inspiring Athletes in Global ‘Be First’ Campaign
Everlast has unveiled the new class of elite athletes celebrated in Be First, a global campaign challenging consumers to carve their own path to success.
Hibbett And City Gear Now Available Online With A Single Click
Hibbett and City Gear announced that they have teamed up to provide a new digital experience for customers. Shoppers can now browse and shop both brands online through a single website and app.
