Monkey Knife Fight, a leading North American Daily Fantasy Sports (DFS) platform, hired Danny Tawiah, formerly head of global digital brand innovation at Nike, as CMO.
At Nike, his leadership in the digital brand function helped shape some of Nike’s largest global digital brand campaigns, including the 2010 FIFA World Cup (South Africa), 2012 Olympics (London), and 2014 FIFA World Cup (Brazil). He has partnered with many of the world’s most iconic sports clubs, athletes and cultural influencers across art, fashion, music, design, and sports verticals.
Bill Asher, founder and CEO of Fantasy Sports Shark, the parent company of Monkey Knife Fight, said: “We’ve worked hard to build MKF the right way, acquiring best-in-class talent at every step. Danny represents another piece of that equation given his proven track record in world class brand marketing, team building efforts, his background in sports, and above all, culture-building experience.”
Tawiah noted that the opportunity to help build a brand from the ground up was something he couldn’t refuse. “From the moment I met the MKF team and heard their vision, I knew this was a team I could work well with and together we could do something special. This is a brand that is only just beginning to scratch its true potential. I’m excited for the opportunity.”
For Monkey Knife Fight, the hiring news comes on the heels of explosive growth. Launched in 2018, the brand currently operates in 31 US states, offering fantasy contests across an array of sports and has become the fastest-growing DFS site in the world.