SGB Update Sports & Fitness
Wigwam Mills Hires Dana Gibson As Director Of Sales
Wigwam Mills Inc. announced that Dana Gibson has joined the company as director of sales. She was most recently with Leg Apparel and Gildan.
PXG Opens Retail And Fitting Studio In Atlanta
PXG, the maker of golf equipment and apparel, has opened its fourth brick-and-mortar location in Atlanta’s Lenox Square.

Spartan Looks To Acquire Tough Mudder
Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events. It’s the first step in an effort to bring together a complete merger of the two obstacle course race leaders.
Modell’s Signs Lease For Warehouse In Bordentown, NJ
Modell’s Sporting Goods has committed to a 312,373 square feet industrial lease at 201 Old York Road in Bordentown, NJ. The sporting goods retailer will house its logistics and distribution operations at the newly built, state-of-the-art facility owned by Matrix Development.

NFL TV Ratings Up for Second Straight Year
NFL television ratings for the 2019 regular season increased 5 percent over 2018, according to Nielsen numbers shared by the NFL.
Report: Puma To Sponsor PSV Eindhoven
Puma will replace Umbro as the sponsor of PSV Eindhoven, the Dutch football club, according to Dutch newspaper Eindhovens Dagblad (ED).
NFHS Announces PepWear As New Corporate Partner
The National Federation of State High School Associations (NFHS) and the NFHS Network have entered into an agreement with merchandising company PepWear as a new corporate partner.
Asics Announces New Tennis Sponsorships
Asics announced the sponsorship of Borna Coric, Caroline Garcia and Iga Swiatek ahead of the start of the 2020 tennis season.
CES 2020 Projects Over 170,000 Attendees
CES 2020 said more than 4,500 exhibitors will launch nearly 20,000 new transformative tech products to more than 170,000 attendees at its upcoming show in Las Vegas. Technologies featured include 5G connectivity, artificial intelligence, augmented and virtual reality, smart cities and resilience, sports, robotics and more.
NFL’s First In-Classroom Learning Modules Focused On Health And Fitness Launched
AmeriHealth Caritas, a national leader in Medicaid managed care, is partnering with the Philadelphia Eagles to launch the first in-classroom health and fitness learning modules associated with the National Football League (NFL).
PXG Signs Four Golf Pros
PXG, the custom golf equipment company founded by American entrepreneur Bob Parsons, has added four touring professionals to its roster. They are Chez Reavie, Jason Kokrak, Joel Dahmen and Haley Moore.
Report: Jimmy Butler Leaves Jordan Brand
Jordan Brand and Miami Heat star forward Jimmy Butler mutually agreed to part ways, according to ESPN.

OBIT: David Stern
Tributes from current and former players, sports league executives and broadcast executives arrived following the passing of David Stern, the NBA’s commissioner during the most successful period in league history.
RunSignup Releases 2019 Year In Review
RunSignup, the platform supporting endurance and fundraising events, released its 2019 Year in Review, evaluating the growth of the company in both usage and technological progress.
Trump Expects To Sign Initial Trade Deal On January 15
President Donald Trump says he will sign the “phase one” trade deal with China at the White House on January 15.