SGB Update Sports & Fitness

USA Football Grant Program Applications Open For 2020

Youth, middle school and high school football programs may apply now through March 9 for USA Football’s equipment grant program, offering $1 million in resources to benefit young athletes. Vendor partners include Riddell, Gilman Gear, Shadowman Sports and Catapult.

Foot Locker Launches New Membership Program

Foot Locker Inc. announced the North America rollout of FLX, its new membership program unifying all Foot Locker, Inc. brands under one easy-to-use platform.

Nike Provides Update On Impact of Coronavirus In China

In the context of the evolving dynamics related to the coronavirus in China, Nike Inc. said it is prioritizing the health and safety of its store associates and partners, in cooperation with local authorities. Similar to others in the marketplace, approximately half of Nike-owned stores have been temporarily closed, with corresponding dynamics across its partner stores.

Baseball Express Celebrates 30th Anniversary

Baseball Express, the oldest continuously operating online baseball store in the country, is celebrating its 30th year in business in 2020. Exclusive content and retrospectives looking back on the last 30 years in baseball and at the company throughout the month of February are planned.

Dick’s To Make $5M Donation To Support Girls’ Soccer

Dick’s Sporting Goods announced its 2020 Women’s Initiative highlighted by The Dick’s Foundation’s $5 million grant to U.S. Soccer Foundation’s ‘United for Girls’ Initiative. The retailer has also become the Official Sporting Goods Retailer of USA Softball.

Kansas City Chiefs Merchandise Surges Following Win

According to Fanatics, sales of Super Bowl championship merchandise across the Fanatics network of sites are up more than 70 percent YOY following the Kansas City Chiefs win. The team is on pace to become the second best-selling Super Bowl champion sellers of all-time, trailing only the Philadelphia Eagles in 2018. 

Skechers Signs Jamie Redknapp

Skechers has partnered with Jamie Redknapp, the former Liverpool and England soccer star, to support its growing business in the UK and other European markets. He will be the first lifestyle collection endorsee that the global footwear brand has signed specifically for Europe.

Delta Apparel’s Q1 Sales Slide Six Percent

Delta Apparel Inc. reported sales in the first quarter ended December 28 fell 5.7 percent due to declines at Delta Group segment and Salt Life Group. Net income was down slightly excluding non-recurring charges in the year-ago period.

S&P Affirms Canadian Tire’s Debt Ratings

S&P Global Ratings affirmed the ratings of Canadian Tire Corp. Ltd. at ‘BBB+’ due to expectations management will focus on improving debt leverage. The ratings outlook is stable.

Spyder Active Sports Partners With CBD Universe

CBD Universe, a private label manufacturer and distributor in the hemp industry, and Spyder, the ski and performance brand, have partnered to create a hemp-infused product line built for an active lifestyle.

Pop Warner Little Scholars Partners With USA Football

USA Football, the sport’s national governing body and a member of the U.S. Olympic & Paralympic Committee, and Pop Warner Little Scholars, Inc., the nation’s oldest youth football, cheer and dance organization, announced a multi-layered partnership benefiting youth football families.