Skechers has partnered with Jamie Redknapp, the former Liverpool and England soccer star, to support its growing business in the UK and other European markets.
The popular retired English footballer, current Sky Sports broadcaster and now Skechers ambassador, will be the first lifestyle collection endorsee that the global footwear brand has signed specifically for Europe.
“I’m excited to join the Skechers team as I like how the brand combines comfort with style,” said Redknapp. “The range includes options to meet every man’s needs—going out, on the job, traveling, relaxing at home, even the golf course. Since I’m always on the move, it’s a perfect match. Looking forward to shooting the campaign and sharing in the spring!”
“The UK is one of our leading markets in the world, and Europe is one of our strongest-performing regions,” said David Weinberg, chief operating officer of Skechers. “Creating a campaign featuring Jamie Redknapp represents a smart investment in growing our men’s business in this key market, and we expect he will generate excitement and interest in our collections in the UK and in key markets across the continent.”
A technically skillful and creative midfielder, Redknapp began his career at A.F.C. Bournemouth, going on to play for Southampton, Liverpool and Tottenham Hotspur, captaining the latter two. In his 11 years at Liverpool, he played more than 237 league games for the club including winning the 1995 Football League Cup Final.
Skechers has a long history working with athletes and sports icons to represent its men’s collections. The Company’s current roster of endorsees includes Clayton Kershaw, Tony Romo, Howie Long, Sugar Ray Leonard, plus Scotland’s own Colin Montgomerie, who wears Skechers GO Golf footwear on tour.
Photo courtesy Shoot UK
