SGB Update Sports & Fitness

Former The North Face CMO Joins Sephora

Steve Lesnard, former chief marketing officer and global VP of product creation at The North Face, has joined Sephora as global chief brand officer.

Dorel Sports’ Q4 Sales Improve 6 Percent

Dorel Industries said sales in its Dorel’s Sports segment, which is being reported as a discontinued operation following its recent $810 million sale to the Pon Group, increased in the fourth quarter by 5.8 percent to $280.7 million.

Orangetheory Appoints Chief Music Officer

Orangetheory Fitness hired artist, DJ and producer, Steve Aoki, as its first chief music officer following a survey of more than 35,000 members who said music played an important role in their fitness routine.

Nike General Counsel Exits

Nike general counsel Hilary Krane, resigned from her position to work for Creative Artists Agency. At Nike, Krane provided counsel on corporate law and mergers and acquisitions, brand protection and government affairs.  She also worked as co-chair of the Nike Foundation. 

Peloton Testing Subscription Bike Program

Peloton plans to explore a bike subscription plan under various pricing models in select U.S. markets as it seeks new avenues for growth and a path to profitability.

Fanatics, Lids Open Paris Saint-Germain Store In New York City

Paris Saint-Germain, the French multisport club, has opened a flagship at 587 Fifth Avenue, its first boutique in New York City for the international sports club. The store is part of the Club’s partnership with Fanatics and will be opened and operated by Lids.

Velocio Apparel Sold To SRAM

Velocio Apparel, the cycling brand, has announced its sale to SRAM marking the company’s first foray into apparel.

ABG Signs With SportChek To Expand Reebok In Canada

Authentic Brands Group (ABG) announced a new and expanded partnership with Canada’s SportChek chain for the Reebok brand. Through the long-term agreement, SportChek will carry Reebok apparel and footwear across 300 of its corporate-owned stores and complementary e-commerce websites.

Wearables Deliver Double-Digit Growth For Q4 And The Year

The worldwide wearables market hit a new record high in the fourth quarter of 2021 (4Q21) as shipments reached 171 million units, up 10.8 percent from the same quarter last year, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.