SGB Update Sports & Fitness

Crunch Franchise to Open in Oklahoma

Crunch OKC Midwest City in Midwest City, OK, will open this fall. The 47,000-square-foot fitness facility will be located in the Uptown Center next to Family Dollar.

Report: More U.S. Consumers Will Abandon Shoe Purchases Based on Price

The new Spring 2025 U.S. Footwear Consumer Survey from AlixPartners and the FDRA found that consumers are more likely to abandon a purchase due to cost, with 78 percent of respondents in its latest survey stating they halted a purchase due to price, up 12 percentage points from 2024.

Authentic Brand Group Inks Sock License for Tapout Brand

Grey Matter Concepts will manufacture and distribute Tapout-branded socks across the U.S. and Canada. Authentic plans to launch the first collection through select retailers and online timed with the Holiday 2025 shopping season.

U.S. Consumer Confidence Sinks to Near Five-Year Low

The Conference Board’s Consumer Confidence Index fell to 86 on the month, down 7.9 points from its prior reading and below the Dow Jones estimate of 87.7. It was the lowest reading since May 2020.

Stahls’ Names Sales Director for EMEA Region

Industry veteran Thomas Heuer will work closely with Martin Borley, executive managing director for Stahls’ UK and Europe, and Stephanie Schnur, managing director of Stahls’ Europe, to drive regional growth and strengthen customer relationships.

Riddell Snaps Up Xenith Assets

The report that Xenith was “officially a part of Riddell Sports” was shared on the social media accounts of both companies and confirmed in a statement from a Riddell spokesperson.

Moody’s Lowers Under Armour’s Debt Ratings

Moody’s Ratings downgraded Under Armour, Inc.’s debt ratings on its expectation that weakening consumer discretionary spending and increased tariff costs are likely to lead to lower earnings over the next 12-18 months.