SGB Update Sports & Fitness

Purpose Brands Appoints Brand President for Orangetheory Fitness

Lauren Cody assumes the role on January 27, with Orangetheory Co-founder and CEO Dave Long fully transitioning to co-chair of the Purpose Brands board, where he will serve as a strategic advisor to the Orangetheory brand leadership team.

Planet Fitness Strengthens Leadership Team with Two New Appointments

Chip Ohlsson was appointed chief development officer, effective January 20, and Brian Povinelli as chief marketing officer, effective February 10. Ohlsson has extensive hospitality industry experience, Povinelli is a seasoned marketing executive with over 30 years of experience working with hospitality and apparel brands and agency experience.

Revelyst Names President, Licensing and Entertainment

Simon Waters assumes the newly-created role for the company’s expansive outdoor portfolio, which includes Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and Simms Fishing.