SGB Update Sports & Fitness

NBC Sports Names Kevin Kisner Lead Analyst for Golf Coverage

Kisner will serve as lead analyst for the majority of men’s golf events on NBC, including the U.S. Open, the Open Championship, the Players Championship, the FedExCup Playoffs, and the Ryder Cup. He will also maintain a limited playing schedule on the PGA Tour.

PGA of America Reach Foundation Names Executive Director

Jenny Lewis, a Northern Texas native will oversee strategy, impact and fundraising for the 501(C)(3) Foundation. From 2008 to 2023, she was the Foundation vice president for Kimberly-Clark Corporation in Irving, TX.

Crunch Franchise to Open in Augusta, GA

Crunch Augusta will be Fitness Ventures’ 60th location nationwide and the fifth location in Georgia. The franchise plans to open ten more locations across the U.S. next year. 

Report: Footwear and Apparel Among Bright Spots for Weaker Store Traffic

“Categories like Apparel, Footwear, and Jewelry saw notable traffic increases on the Saturday following Black Friday, indicating that consumers are spreading out their purchases, revealing a shift in shopping behavior, with extended promotions allowing for more flexibility and reducing reliance on Black Friday.

Purpose Brands Appoints CEO

Tom Leverton most recently served as an operating partner at Pritzker Private Capital, co-leading the firm’s services sector activities. Prior to that, he was the CEO of CEC Entertainment, the parent company of Chuck E. Cheese, Topgolf, and Omniflight, and chief development officer at FedEx Office.

Collegiate Licensing Pioneer Bill Battle Passes

Battle helped the University of Alabama create a licensing department, which led to his founding of the Collegiate Licensing Company (CLC) and what became a multi-billion dollar industry for collegiate licensing.