SGB Update Sports & Fitness

LIV Golf Appoints Chief Marketing Officer

Adam Harter is expected to lead all marketing activities, including developing the league and team brands, growing the size and engagement of its global fan base, delivering unique and dynamic marketing initiatives for the company and its International Series.

Superstroke Acquires Lamkin Golf Grips

In its efforts to help all golfers improve their swings, the company offers putter grips with new shapes, sizes, materials, and technologies. Most recently, the company purchased 100-year-old company, Lamkin Grips.

Peloton CEO Steps Down; Company Cutting About 400 Jobs

Barry McCarthy is stepping down as CEO, president and Board director. The company is also cutting about 400 jobs and reducing retail showrooms in a move to reduce annual run-rate expenses by over $200 million by the end of its 2025 fiscal year.