SGB Update Sports & Fitness
Baltimore Orioles Partner With Fanatics
The Baltimore Orioles and Fanatics announced a new ten-year partnership that will see Fanatics become the team’s official “end-to-end omnichannel retail partner” starting next year.
3STEP Sports Acquires Hoop Group
3STEP Sports, the youth sports club and event operator, has acquired Hoop Group, the grassroots youth basketball brand.
Tommy Hilfiger Appoints Nike VP As Chief Merchandising Officer
Tommy Hilfiger appointed Nadia Azria, most recently Nike’s VP, EMEA, One Nike Market Place, as chief merchandising officer, Tommy Hilfiger Global, effective November 1.
TRX Acquired By Founder In Bankruptcy Proceedings
TRX, which filed for bankruptcy in June to pursue a sale, announced that its founder and former CEO, Randy Hetrick, and partner, Jack Daly, have acquired the fitness brand.
Rally House Opens Two Stores
Rally House opened its first store in the Columbus, OH market and another in the St. Louis area.
Report: Outdoor Voices Exploring Sale
Outdoor Voices is exploring financial options, including a potential sale, sources told Business Of Fashion.
Dick’s House of Sport To Open In Upstate New York
Dick’s Sporting Goods plans to open a Dick’s House of Sport location at the Oakdale Mall in Johnson City, NY. The 140,000-square-foot location is expected to be the retailer’s largest.
Under Armour Extends Partnership With University of Massachusetts Lowell
The UMass Lowell Athletic Department has extended its partnership with Under Armour and All Sports Heroes through 2027.
IFit Appoints Appoints Chief Customer Officer
IFit, the parent of NordicTrack and Proform, and its IFit connected fitness streaming platform, announced that Andy Donkin, former chief marketing officer of Alexa Auto at Amazon, has joined IFit as its chief customer officer.
Nike Executive Joins Dutch Bros Board Of Directors
Dutch Bros, Inc. appointed Ann Miller to its Board of Directors. Miller is the executive vice president and chief legal officer of Nike, Inc.
HanesBrands Partners With University of Michigan
HanesBrands and the University of Michigan announced a multiyear extension to its current apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Wolverine fanwear in the mass retail channel.
Burlington Stores Scale Back EPS Outlook
Burlington Stores Inc. reported earnings in the second quarter topped guidance but reduced its EPS guidance for the year as sales came in below plan.
Athleta’s Comps Slide 8 Percent In Second Quarter
Gap Inc. reported same-store sales at Athleta slumped 8 percent in the second quarter. Gap withdrew its overall guidance for the year.
Hibbett’s Q2 Misses Analyst Estimates
Hibbett Inc. reported second-quarter results that came in below Wall Street’s targets as the chain was impacted by delayed back-to-school sales and high freight costs. Same-store sales declined 9.2 percent in the quarter. The retailer still maintained its EPS guidance for the year.
Peloton’s Quarterly Loss Tops $1.2 Billion As Bike, Treadmill Sales Tumble
Peloton Interactive reported worse-than-feared fourth-quarter results as costs of its restructuring efforts surged while issuing a downbeat outlook for the first quarter.
