SGB Update Sports & Fitness
MLB Officially Allowing Ads On Uniforms In 2023
Major League Baseball (MLB) is moving ahead with plans to add uniform and helmet advertising patches on uniforms next season.
Peloton Adds New Corporate Wellness Partners
Peloton added 15 Corporate Wellness Partners to its Corporate Wellness Program, including AARP, Akin Gump Strauss Hauer &Feld LLP, Ben & Jerry’s, Digitas Health, Dropbox, Goodwin, Namely, Nasdaq, Pharmavite, RK&K, SAP, UCB, VICE Media, Vitamix, and Volvo Group.
Proteus Motion Raises $8.5M In Series A Funding
Proteus Motion, the NYC-based fitness technology company, raised $8.5 million in a Series A funding round.
Workers For Lululemon DC Store File To Form Union
Lululemon Athletica, Inc. employees working at one of its Washington, D.C. stores has petitioned to unionize, extending a wave of organizing at previously union-free U.S. retail firms.
Frasers Group Sees Strong Profit Rebound In Fiscal Year
Frasers Group reported profits improved significantly in the fiscal year ended April 24 as sales grew 30.9 percent.
Running USA Survey Finds Demand For In-Person Running Events
With the lifting of pandemic restrictions, runners are eager to participate in live running events, according to Running USA’s 2022 Global Runner Survey.
NGF Report: Golf Equipment Sell-in Still Growing
Despite supply chain constraints, shipments from golf equipment manufacturers in 2022 has remained strong, matching last year’s growth, according to the National Golf Foundation (NGF).
Xponential Fitness Adds Board Member
Xponential Fitness, Inc. appointed Jair Clarke to its Board of Directors. Clarke will also serve on the company’s Audit and Human Capital Management Committees.
HanesBrands Partners With The University Of Tennessee
HanesBrands entered a ten-year partnership with the University of Tennessee as its primary apparel partner.
Academy Sports Appoints Board Member
Academy Sports and Outdoors, Inc. appointed Theresa E. Palermo to its Board of Directors and Nominating and Governance Committee. With this change, Academy’s Board now numbers nine directors.
Rawlings Acquires Jack Corbett Hollywood Bases
Rawlings Sporting Goods Company, Inc. has acquired the Jack Corbett Hollywood Bases brand from Schutt Sports, Inc., adding field bases and accessories to its list of officially licensed MLB categories.
Accell Group’s New Debt Offering Secures Credit Ratings
Sprint HoldCo B.V., the new holding company of cycling giant Accell Group, received its first credit ratings from S&P Global Ratings and Moody’s.
Topgolf To Expand Into Mississippi
Topgolf Entertainment Group said it would open a Topgolf venue in Jackson, MS marking its first in the state.
Survey Finds Runners Value Sports Sponsors
A survey conducted by Elevent found that runners are more sponsorship savvy than the general public, including having a more positive perception of sponsors and a willingness to work with them.
Nordstrom Names Two Executive Leaders
Nordstrom, Inc. promoted Deniz Anders to senior vice president and chief marketing officer and Nina Barjesteh, formerly a senior executive at Dick’s Sporting Goods, as president of Nordstrom’s product group.
