Babolat USA promoted Bill Edell, key account manager, to national sales director.

Edell joined Babolat in 2015 as a sporting goods sales manager with roles of increasing responsibility in the specialty side of the business. In this new role, Edell is responsible for developing and executing the company’s sales direction for the U.S.

“Bill Edell is a strong leader and recognizes the value of creating and maintaining positive relationships with our entire retail network,” commented Susan DiBiase, general manager, Babolat USA. “We look forward to his strategic and collaborative leadership as he continues his efforts to elevate the Babolat brand presence in the U.S.”