SGB Update Sports & Fitness
3Step Sports Acquires Patriot Lacrosse Club
3Step Sports, the youth sports club and event operator, acquired Patriot Lacrosse Club, adding the youth training and development organization to its lacrosse division.
Buffalo Groupe Acquires Sports Marketing Surveys USA
Buffalo Groupe, LLC, a collection of agencies, events and media properties, acquired Sports Marketing Surveys USA. The acquisition builds on Buffalo Groupe’s acquisition of Longitudes Group in January 2021.
Amazon Freezes Corporate Hiring In Retail Segment
Amazon has halted all corporate hiring for its retail business through the end of 2022, according to an internal announcement obtained by The New York Times.
P.volve To Open First Canadian Fitness Studio
P.volve, the women’s fitness studio, announced it would open its first Canadian studio in Victoria, BC’s Hudson District, in the spring of 2023.
IFit Hires New CEO
IFit, Inc., the parent of NordicTrack, hired Kevin Duffy as chief executive officer, effective immediately. Previously, he was CEO of Sound United, parent of the Bowers & Wilkins and Denon audio brands.
Academy Sports Opens New Store In Indiana
Academy Sports + Outdoors will officially open a new store in Jeffersonville, IN, located at 1600 Veterans Pkwy, in the Jeffersonville Town Center, on October 7.
Dickies Names Senior Director, Global Growth And Performance Marketing
Dickies hired Justin Bones as senior director of global growth and performance marketing to oversee its North America marketing, strategy, planning, and execution for new customer acquisition and retention.
NRF Report: Consumers Continue To Spend Despite Inflationary Worries
Consumers continue to worry about high inflation and the Federal Reserve interest rate hikes intended to bring inflation down, but neither has stopped them from spending, according to the National Retail Federation Chief Economist Jack Kleinhenz.
Obit: Dan Wieden, Co-Founder, Wieden + Kennedy
Dan Wieden, the Co-Founder of Wieden + Kennedy who coined Nike’s phrase, “Just do it,” passed away at the age of 77.
F45 Confirms Buyout Offer
F45 Training Holdings Inc., the fitness studio, confirmed that it received an unsolicited preliminary non-binding proposal from Kennedy Lewis Investment Management LP (KLIM) to acquire all of the outstanding shares of common stock of the company, not already beneficially owned by KLIM.
Peloton Partners With Hilton Hotels
Peloton Interactive, Inc. announced a partnership with Hilton Hotels, making Hilton the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio.
Spanx Promotes Kim Jones To CEO
Spanx, LLC. announced that Kim Jones had been promoted to CEO effective immediately. Jones takes over the top executive position from Spanx founder Sara Blakely, who remains executive chairwoman.
Adidas Extends Partnership With Arsenal
Adidas extended its partnership agreement with premier club league Arsenal until 2030. The announcement comes following a summer where Adidas hosted pre-season training camps for Arsenal’s men’s and women’s teams at its global headquarters in Herzogenaurach, Germany.
Nike Launches Connected Partnerships With JD Sports And Zalando
Nike has selected JD Sports And Zalando as its first European partners for its Connected Partnership loyalty program, enabling its customers to access Nike member products and experiences.
Athleta Launches Resale Program
Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.
