Lululemon named Elizabeth Binder as chief merchandising officer, reporting to Sun Choe, chief product officer.

Binder joins Lululemon from Boden, a UK-based global apparel company, where she held the role of chief product officer. Before Boden, Binder spent twelve years at Burberry, driving digital and international expansion, specifically in Asia. She also held positions in merchandising at J. Crew, Club Monaco and Ann Taylor.

At Lululemon, Binder will lead the development and execution of the company’s global merchandising strategy. She will also drive the commercialization of the brand’s vision and develop and execute a merchandising plan.

Throughout her career, Liz has proven her ability to bring teams together through times of immense acceleration and business expansion and lead with clarity and vision,” Sun Choe, Lululemon’s chief product officer, said in a statement. “Liz’s proven leadership coupled with an astute understanding of consumer needs will help accelerate and scale all that is possible from a product, design and distribution standpoint.”