SGB Update Sports & Fitness

AstroTurf Names Vice President, Business Development

AstroTurf promoted Rob Mitchell to vice president, business development. Mitchell previously worked as AstroTurf’s director of rugby and as a regional sales manager in Wisconsin, Illinois, Minnesota, and Indiana.

Lululemon Adds Board Member

Lululemon Athletica, Inc. said Isabel Ge Mahe had joined its Board of Directors, effective immediately. Ge Mahe is vice president and managing director of Greater China for Apple.

Nike’s Chief DEI Officer Exits

Nike’s chief diversity, equity and inclusion (DEI) officer, Jarvis Sam, has exited Nike after only five months in the post, according to a report from Business Insider.

Pro Athletes Join In Ownership Of Honey Stinger

Honey Stinger reported that ten professional athletes had joined in ownership of the company and its principal investor, Factory LLC, as part of a $15 million raise facilitated by Chaos Ventures.

SportChek’s Sales Dip In Third Quarter

Canadian Tire Inc. reported SportChek’s retail sales were down 1.5 percent in the third quarter with comparable sales down 1.0 percent over the same period last year.

TUT Fitness Group Expands Strategic Advisory Board

TUT Fitness Group Inc. added Ron Lynch, former creative strategist for Go Pro, Samsung and J&J, and Eric Petersen, former SVP of global brand and community at Lululemon, as sales and marketing executive advisors to its strategic advisory board.

Golftec Opens Location Outside Richmond

Golftec announced the opening of an instruction and club fitting center in Midlothian, VA at 11615 Midlothian Turnpike, Midlothian, VA 23113.

Mizuno Shows Strong Gains In Fiscal Half

Mizuno Corp reported net profits grew 50.1 percent on a 16.6 percent revenue gain in the fiscal six months ended September 30. Sales were up 26.6 percent in the second quarter.

Cocona Labs Hires Chief Operations Officer

Cocona Labs welcomed back Christopher Leyes as chief operations officer. Leyes returns to the company having worked as the director of operations at Pangea Organics.