SGB Update Sports & Fitness

Five Iron To Open In Atlanta

Five Iron Golf has signed a lease at 675 W Peachtree Street, located in Midtown, Atlanta, marking its first Southeast location.

New Testing Shows High Levels Of BPA In Sports Bras And Athletic Shirts

On Wednesday, the Center for Environmental Health (CEH) sent legal notices to eight brands of sports bras and six brands of athletic shirts after testing showed the clothing could expose individuals to up to 22 times the safe limit of the chemical bisphenol A (BPA), according to California law.

Li Ning Sees High-Single-Digit Q3 Comps

Li Ning Company Ltd. reported same-store sales for its overall platform excluding Li-Ning Young stores registered a high-single-digit increase in the third quarter on a year-on-year basis.

Study Shows Women’s Sport Sponsorships Expanded 20 Percent In 2022

Sponsorship deals across women’s sports increased 20 percent year-over-year (YoY) in 2022, according to a study by sponsorship data and advertising services firm SponsorUnited. Nike and Adidas were the top brand partners for both professional and collegiate sports. 

Fanatics Names CFO, Fanatics Betting & Gaming 

Fanatics hired Andrea Ellis as CFO, Fanatics Betting & Gaming (FBG), the company’s online sports betting and iGaming division. In this position, Ellis oversees FBG’s finance functions, including accounting, budget, tax, and cost management. 

Delta Apparel Sees Fiscal 2022 Sales Exceeding Expectations

Delta Apparel, Inc. forecasts net sales for the fiscal year ending October 1 to be approximately $484 million, representing an increase of 11 percent from the prior year. All five of its go-to-market channels, Delta Direct, Brand Direct, Retail Direct, DTG2Go, and Salt Life, are expected to register year-over-year growth.

New York Sports Club Acquires Fhitting Room

New York Sports Club acquired Fhitting Room, a NYC-based boutique fitness brand. Founded in 2013, Fhitting Room is known for its HIIT and strength training programming.