Gymshark named Laurent Madelaine as its first chief supply chain officer, overseeing sourcing, supply chain and logistics. He will also be responsible for quality control and the brand’s sustainability strategy, reporting to Gymshark’s CEO and founder Ben Francis.

He joined Lacoste in 2018 as global marketing director before being promoted to executive vice president of operations in 2019. Before that, Madelaine held roles at Sears, Carrefour and Tesco.

Francis said, “We’re committed to creating the best possible product, but it absolutely has to be sourced from the right place. Laurent is the perfect person to become our first-ever chief supply chain officer. His sourcing experience, which has taken him all over the world, combined with the importance he places on community, makes him an incredible addition to the team. And his expertise within both retail and fashion will bring an invaluable new layer to our supply chain. I can’t wait to see what he brings.”

Photo courtesy Laurent Madelaine