SGB Update Sports & Fitness

Flag Football Gets More Structure With Key Partnership Deal

RCX Sports, the official operating partner of NFL Flag, has inked a new partnership with NIRSA: Leaders in Collegiate Recreation. The collaboration is focused on increasing flag football participation, programming and training across college campuses in the intramural and club sports arenas.

Rawlings Extends Partnership With Northwoods League

Rawlings Sporting Goods Company, Inc. will remain the exclusive supplier of baseballs, helmets, protective gear, uniforms, and wood bats for the Northwoods League through 2028. Rawlings has been a sponsor of the league since 2005.

Pickleball4America Merges With US Open Pickleball Championships

Pickleball4America, a newly formed company focused on developing businesses around pickleball, made a series of announcements highlighted by its merger with the US Open Pickleball Championships, launching a Ballpark Festival Series and the closure of its initial round of funding.

Aleck Acquires Tocsen

Aleck, the maker of wireless audio and communication systems for outdoor sports, has acquired Tocsen, the German maker of intelligent helmet-mounted crash sensors.

Survey: Proposed Golf Ball Rule Receives Mixed Response

On the heels of the USGA/R&A’s proposal for a “Modified Local Rule” for elite competition that reduces the overall distance a golf ball would travel at extremely high speeds, a new survey provides immediate analysis of where Serious Golfers stand on the issue.

The Ironman Group Appoints Chief Marketing Officer

The Ironman Group hired Marieka Barnard as chief marketing officer having worked, most recently, as VP of event marketing for The Ironman Group in the EMEA region, succeeding Suzanne Cohen.

Amazon To Lay Off Another 9,000 Employees

Amazon’s Andy Jassy, the company’s chief executive, said in a note to employees on Monday that the company is laying off 9,000 corporate and tech employees by the end of April, adding to the 18,000 jobs it cut late in 2022 and again in January 2023.

Sweaty Betty CEO And COO To Step Down

Drapers reported that Sweaty Betty’s chief executive Julia Straus and chief operating officer, Mark Smith, would step down this summer following the brand’s takeover by Wolverine Worldwide. A search is underway to fill the positions.

On’s Revenues Surge 92 Percent In Fourth Quarter

On Holding AG significantly decreased its loss in the fourth quarter ended December 31 as sales vaulted 91.9 percent. For the current year, the Swiss running brand predicts sales will grow 39 percent.

The Buckle Sets New Quarterly Dividend

The Buckle, Inc. board of directors authorized a 35 cents per share quarterly dividend to be paid to shareholders of record at the close of business on April 14, with a payment date of April 28.