In a move to make its products more affordable to consumers, Suunto dropped prices on various watch models, effective July 10, offering customers up to 33 percent savings on the Suunto 9 Peak Pro and the Suunto 9 Peak Pro Titanium models. Suunto also discounted the Suunto 9 Peak Titanium and the Suunto 9 Peak models by 25 percent.

Other watches in Suunto’s discount program include the Suunto 9 Baro Titanium, the Suunto 9 Baro and the Suunto 5 Peak.

“With outdoor summer activities in full swing, we are excited to be “able to offer loyal Suunto customers a chance to upgrade, or recommend to friends, our range of adventure sports GPS watches at an improved price,” said Suunto Brand Manager Craig Lees in a release.

Suunto did not indicate if the discount program was also available to the retailers selling its products.