SGB Update Sports & Fitness
Oscar Pistorius Loses Ad Deals With Nike, Oakley
Nike Inc. confirmed that it had no plans to use Olympic athlete Oscar Pistorius, the South African sports star was charged with murder in the shooting death of his girlfriend, in future campaigns. Oakley also suspended its contract with Pistorius…
Reebok Launches New Fitness-Focused Campaign
Reebok launched its new, fully-integrated marketing campaign – Live With Fire – continuing the global fitness brand's mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can in
PGA TOUR Superstore To Open Its First Superstore In SoCal
PGA Tour Superstore announced its second store on the West Coast will be in Irvine, CA. The 50,000 square-foot superstore, located in the Alton Marketplace Shopping Center at Santa Ana Freeway I-5 and Technology Drive, is scheduled to open later this year
Kokatat Outfits Second Ikkatsu Project Expedition
In June 2013, Kokatat-supported team Ken Campbell and Steve Weileman will embark on the next phase of the Ikkatsu Project to the volcanic island of Augustine in south-central Alaska. Campbell and Weileman will complete systematic beach surveys in an effor
Hi-Tec Crowned U.K.’S Outdoor Footwear Brand of the Year
Hi-Tec was named outdoor footwear brand of the year at the UK Industry Footwear Awards this week. The awards seek to recognise those in the industry who display innovation and forward thinking, alongside traditional sales and business acumen…
J.C. Penney Seeks Court Approval for Aspen Boot Label
J.C. Penney Co. Inc. has asked a federal court in its home state of Texas for a declaratory ruling on whether a style of weather-resistant boots that it recently started selling can continue to be called “Aspen” for certain labeling and packaging purposes
Diamondback Road Trip Aims to Engage Dealers and Consumers
Diamondback Bicycles launched a comprehensive retailer outreach and demo bike program designed to help grow brand awareness throughout the U.S. for 2013…
Beach Sports Network to Air Disc Golf Tournaments
The Beach Sports Network has partnered with the Professional Disc Golf Association in a bid to extend its reach. Adding disc golf will increase the network's television production schedule to 20 shows, as well as expand their future distribution to a
Reservations Spike at Western Mountain Resorts
As the economy improved and snow piled up at many western resorts during January, so did actual occupancy and reservations for the coming six months according to the most recent data released by the Mountain Travel Research Program (MTRiP). The number of
Black Diamond Names Interim CFO to Succeed Departing Peay
Black Diamond, Inc. is expected to appoint Aaron Kuehne to interim chief financial officer, effective March 15, 2013 to succeed Robert Peay, who has tendered his resignation from the position as CFO to pursue personal interests. A 16-year veteran of Black
Jarden Corp. Announces 3-for-2 Stock Split
Jarden Corporation's board of directors approved a 3-for-2 stock split of its outstanding shares of common stock. Stockholders of record at the close of business on Feb. 25, 2013 will receive one additional share of Jarden common stock for every two
Invista’s Fires Up New Nylon Salt Plant in Rozenburg
Invista started production at its new, nylon salt plant, an expansion of the company’s polymer facility in Rozenburg, the Netherlands. The plant produces polymers used in functional activewear for hiking, cycling and running and other applications..
Sanuk Promotes Surf Musician Film
Sanuk, a division of Deckers Outdoor Corp, released the world premiere of 'Sherm's in the Band,' featuring surf-musician Donavon Frankenreiter on his European “Start Livin” tour. Directed by Steve Sherman, the exclusive short film offers a
Cleveland Golf/Srixo Appoints VP, Business Developmentl, U.S.
Cleveland Golf/Srixon is pleased to announce that Scott Carlyle has been named Vice President of Business Development for Cleveland Golf/Srixon – U.S.A…
Gander Mountain to Open Gun Firearms Super Center in Ohio Feb. 15.
Gander Mountain will open its first “Gander Mtn. Firearms Super Center” in Ohio in Reynoldsville Feb. 15. The new concept specialty store will feature thousands of new and used firearms of all kinds, and the industry’s best selection of
