Snowsports Industries America released the third annual State of the Industry Video as well as category-specific videos for alpine skiing, Nordic skiing and snowboarding to help members review how the 2012/13 season ended.



The State of the Industry Video tells the story how the 2012/13 season ended with:


  • A participation increase of 11 percent over 2011/12

  • $1.46 billion in apparel sales-a record high for the industry

  • Alpine equipment retail sales at a five-season high

  • The average snow sports shop selling more alpine boots than anything else

 

“The snowfall got a late start last season, getting underway after the Christmas holiday and that certainly had an effect on both participation and sales numbers,” commented Kelly Davis, director of research for SIA. “This video puts it all in perspective and can help all areas of the buying/selling process get prepared for the season ahead,” added Davis.

 

 

Category-specific State of the Industry Videos illustrate key 2013 industry research findings for alpine, Nordic and snowboard: Content for the State of the Industry Videos was pulled from the 2013 Snow Sports Market Intelligence Report and 2013 Snow Sports Participant Study, which are wide-ranging reports covering both sales and participation from the 2012/2013 season. Data from Snow Sports Insiders and Snow Sports Consumer Profiles are also included in the video.

 

 

In addition to the videos, SIA's research department offers a full range of research and data reports that provide industry insights that give companies a competitive edge by helping them make smarter decisions, and ultimately growing their business. Stay up-to-date on the latest from SIA’s research team at snowsports.org/research and through SIA’s Facebook page or Twitter feed at #SIAdata.

 

 

SIA collects and analyzes all of its research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product development or how to write a business plan. As a non-profit, member-owned trade association, SIA's goal is to help businesses thrive on their own and as part of the larger snow sports industry. Membership dues help subsidize SIA’s exclusive research, making the data available at no cost (i.e.: State of the Industry Video) or at significantly reduced pricing. Additional SIA research reports, including women-specific and juniors-specific snow sports products, will be released in the upcoming weeks.

For questions on SIA research services, please contact Kelly Davis, SIA's director of research at KDavis@snowsports.org or by phone at 703-506-4224.