Alpha Industries Appoints Chief Brand Officer
Alpha Industries announced the appointment of Matthew Pantoja as chief brand officer.
Guidesly Secures $4 Million In Investment
Guidesly, an online platform connecting guides with anglers, recently closed its seed round of funding, raising $4 million from over 30 investors.
Slinger Signs Exclusive Tennis Ball Partnership Agreement With Dunlop
Slinger announced a new four-year tennis ball partnership with Dunlop. Dunlop becomes the official ball provider for Slinger across the global tennis market.
Decathlon Announces New CEO
Decathlon appointed Barbara Martin Coppola as chief executive officer. She succeeds Michel Aballea, in office since 2015. This appointment is effective mid-March 2022.

Reebok To Layoff 150 Employees As ABG Acquisition Nears Completion
According to a report in The Boston Globe, Reebok will lay off about 150 employees, mainly at its Boston headquarters. The layoffs will take effect around February 28, when its acquisition by Authentic Brands Group (ABG) is scheduled to close.
Ellsworth Cycling Announces Tony Ellsworth’s Return
Ellsworth Cycling, LLC (dba “Ellsworth Bikes”), a manufacturer of mountain bikes for more than 30 years, announced it signed an agreement with its founder, Tony Ellsworth, to return to the company as an equal partner and as its chief design officer.
Smith Appoints Global Head Of Marketing
Smith, the manufacturer of snow goggles, helmets and eyewear, announced the appointment of Taryn Ryan as global head of marketing.
Enduro Bearings Hires Ambassador & Events Program Manager
Enduro Bearings, a manufacturer of cycling bearings and bearing-related components, announced it had hired Kurt Stockton as its ambassadors and events program manager.

NPD Report: Athletic Footwear Revenues Expand 20 Percent In 2021
Annual revenue for the U.S. athletic footwear market grew by about 20 percent versus 2020, although growth slowed to mid-single-digits in the fourth quarter due to poor execution, supply chain delays, the end of stimulus payments, and a lack of newness in the market, according to The NPD Group.

EBay Launches Authentication For Trading Cards
EBay announced the launch of its Authenticity Guarantee service for trading cards.

Academy Sports To Restart New Store Growth In 2022, Including First Stores In Virginia And West Virginia
Academy Sports + Outdoors, Inc. announced that it would open at least eight new stores in 2022 to fill in specific existing markets in Florida, Georgia, Indiana, Kentucky, and Texas and expand its Virginia and West Virginia footprint.
Former Therabody VP Joins Styku As Chief Revenue Officer
Styku announced the appointment of Nicholas Trosko as its new chief revenue officer.

Gear Aid Acquires Heroclip
Gear Aid, Inc. announced the acquisition of the Heroclip swivel carabiner product line from Lulabop, Inc., which was founded and invented by Mina Yoo in 2014.
La Cordée Appoints President
La Cordée Macap Inc., which operates five outdoor equipment stores in Canada, announced the appointment of Cedric Morisset as president. He was most recently VP retail operations at Mountain Equipment Company (MEC).

Under Armour Replaces Reebok As Footwear Partner For UFC
Under Armour Inc.’s Project Rock brand featuring former pro wrestler and actor Dwayne “The Rock” Johnson has replaced Reebok as the official footwear partner of UFC, the mixed martial arts organization.