SGB Update

Guidesly Secures $4 Million In Investment

Guidesly, an online platform connecting guides with anglers, recently closed its seed round of funding, raising $4 million from over 30 investors.

Decathlon Announces New CEO

Decathlon appointed Barbara Martin Coppola as chief executive officer. She succeeds Michel Aballea, in office since 2015. This appointment is effective mid-March 2022.

Ellsworth Cycling Announces Tony Ellsworth’s Return

Ellsworth Cycling, LLC (dba “Ellsworth Bikes”), a manufacturer of mountain bikes for more than 30 years, announced it signed an agreement with its founder, Tony Ellsworth, to return to the company as an equal partner and as its chief design officer.

NPD Report: Athletic Footwear Revenues Expand 20 Percent In 2021

Annual revenue for the U.S. athletic footwear market grew by about 20 percent versus 2020, although growth slowed to mid-single-digits in the fourth quarter due to poor execution, supply chain delays, the end of stimulus payments, and a lack of newness in the market, according to The NPD Group.

Gear Aid Acquires Heroclip

Gear Aid, Inc. announced the acquisition of the Heroclip swivel carabiner product line from Lulabop, Inc., which was founded and invented by Mina Yoo in 2014.

La Cordée Appoints President

La Cordée Macap Inc., which operates five outdoor equipment stores in Canada, announced the appointment of Cedric Morisset as president. He was most recently VP retail operations at Mountain Equipment Company (MEC).

Under Armour Replaces Reebok As Footwear Partner For UFC

Under Armour Inc.’s Project Rock brand featuring former pro wrestler and actor Dwayne “The Rock” Johnson has replaced Reebok as the official footwear partner of UFC, the mixed martial arts organization.