Following a challenging 2020/21 winter season, the Rossignol Group reported it recorded a strong rebound for winter 2022 with 28 percent growth across its brand portfolio.
Following the 2020/21 winter season where ski lifts closed in France and most of Europe, the Group took advantage of the strong market recovery in consumer demand for outdoor products in 2022.
The Group said it experienced growth across all markets and distribution (+24 percent in North America, a record year, +30 percent in Europe and +15 percent in Asia), with increased growth in winter sports equipment (+29 percent).
Despite an uncertain geopolitical context and inflation-related pressures, the company expects the 2022/23 season to be strong, continuing from the rebound of winter 2022. The market is also supported by strong results for The brand stemming from the Winter Olympics in Beijing with a total of 77 podiums and 25 victories, highlighting its innovation and racing DNA.
Accelerating The Transformation Of The Rossignol Group
Given the factors noted above, The Rossignol Group said it plans to accelerate the transformation of its business model. The Group’s approach now encompasses four seasons to deliver multi-season and multi-activity experiences to the end consumer worldwide.
The brand also said it has seen an over 40 percent increase in its Apparel and Footwear lines for 2021/22, which represent 22 percent of its global annual turnover (40 percent in France).
Accelerating the brand’s four-season approach can be seen in its mountain bike collection, released earlier this month and the summer roll-out of its Escaper outdoor story.
“We are pleased to have come out to the other end of this challenging period and to know that our strategy is working. This is a reward for the teams who commit fully and with passion each and every day to keep the Group evolving toward a more sustainable world. With this is mind, and with a view to bringing more meaning to our future actions and guiding the development of our activities, we have defined the raison d’être of the Rossignol Group: ‘Carve movements of sustainability and human potential.’ The challenges are significant. We are working towards initiating these movements and we will be launching both environmental and social initiatives,” said Vincent Wauters, CEO, The Rossignol Group.
Celebrating its 115-year anniversary, the company will launch its first recyclable ski collection in Fall 2022.
Wauters continued, “We are assuming our responsibility in the face of the immense challenges of preserving the environment. For example, I am personally involved in the Convention des Entreprises pour le Climat, the French business convention finding solutions for climate change issues. We are also moving forwards by building partnerships, currently with MTB and with others to come, in relation to managing product end-of-life. This feeds into our ethical ambition to promote sustainable development, inclusivity and the benefits of the mountains for all, through the support of associations such as Sport Dans la Ville and the Share Winter Foundation.”
Photo courtesy The Rossignol Group
