Backcountry.com Intends to Spin Off New Stoic Apparel Line
Backcountry.com plans to eventually spin off its new high-end Stoic outdoor apparel line launched just last month, the company’s chief marketing officer told The B.O.S.S. Report last week. Backcountry.com began selling the line on its site Nov. 10,
Fenix to Acquire Brunton from Fiskars
Fiskars will divest its Brunton business to Fenix Outdoor AB of Sweden, the parent company of the Swedish brand, Fjällräven. Terms of the acquisition were not disclosed…
OIA: October Sales Surge as Cold Weather Kicks In
According to Outdoor industry Association, outdoor retail sales increased 15% in October versus the prior year month. Chain and Specialty stores were each up 12% for the month, while Internet sales were up 27%. Increases were driven by all four product
Bikes Belong Awards Fall Grants
Bikes Belong announced six fall grant awards in in Arkansas, California, Colorado, Pennsylvania, South Carolina, and Virginia. The grants, made possible by the Bikes Belong Employee Pro Purchase Program, leverage federal funding to help make communities b
Kelty Starts Selling Direct at Revamped Website
Kelty threw the switch on its completely redesigned website www.Kelty.com, allowing customers to buy directly from the brand for the first time…
QBP to Design Commuter Shop for Minneapolis Bike Co-Op
The Hub Bicycle Co-Op in Minneapolis has contracted the QBP ReTale Program to design a bike-commuter store in the new University of Minnesota (U of M) Bike Center…
REI Launches First TV Advertising Campaign
REI has launched two commercials in eight cities, marking its first foray into TV advertising. The 30-second commercials, filmed in British Columbia in partnership with BBDO Atlanta, are called “Tree” and “Fine Dining” and are estimated to reach 30 millio
Zappos Launches First Catalog
Zappos.com has launched its first catalog, Zappos Life. About 750,000 copies are being mailed as part of a holiday campaign. The 48-page catalog focuses on footwear, handbags, jewelry, clothing and fragrances…
Tom Fuller Joins Bushnell As National Sales Manager for Military Division
Bushnell has announced that retired US Army Sergeant Major Tom Fuller has been hired as National Sales Manager for their military business. Tom was most recently a Sergeant Major with the United States Army Marksmanship Unit.
Date Set for Court to Hear Oral Arguments McDonald v. City of Chicago 2nd Amendment Case
The U.S. Supreme Court is scheduled to hear oral arguments in the McDonald v. City of Chicago case on Tuesday, March 2, 2010, according to a release by the National Rifle Association…
THOR Global Defense Group Addresses Piracy Concerns of Shipping Companies
Arkansas based security firm THOR Global Defense Group has begun talks today with at least 16 oceanic freight companies who have begun a search for an alternative for the high ransoms demanded in the influx pirate attacks of recent months…
Cold Temperatures Help Boost October Outdoor Industry Sales
Retail sales for all core outdoor stores combined (chain, internet, specialty)* rose 15%, compared to last October, moving from $338M to $390M, according to the most recent edition of the Outdoor Industry Association® (OIA) Outdoor Topline Report…
NBS Announces New Members
Nation’s Best Sports buying group has added the following new members in 2009: Complete Athlete, Port Neches, TX; D & D Sporting Goods, Houston, TX; Georgetown Sporting Goods, Georgetown, TX; GL Sports, Brainerd, MN; JLMP Sportswear, Newark, NJ; and
The Walking Co. Files for Chapter 11
The Walking Company Holdings, Inc. filed for voluntary Chapter 11 Bankruptcy protection, citing uncooperative landlords. The 210-store comfort shoe chain said it is seeking to renegotiate rents, shed its unprofitable stores and emerge from Chapter 11 in e
Fenix Outdoor to Acquire Brunton
Fiskars announced plans to sell its Brunton business to Fenix Outdoor AB of Sweden. Terms were not disclosed. In a statement, Fiskars, which is based in Finland, said it plans to focus on its Gerber brand in its US-based Outdoor operations…
