World Wrestling Entertainment, Inc. announced that Andrew Whitaker will take on additional responsibilities and head up WWE International effective immediately.
In his new role as executive vice president, Whitaker will be responsible for determining the strategic direction for WWE’s business outside of the U.S. across all revenue streams. He will report directly to WWE Chairman and CEO Vince McMahon and has been named an executive officer of the company. Whitaker will relocate back to WWE’s global headquarters in Stamford, CT.
Whitaker joined WWE in 1987 as part of the team delivering television syndication and developing WWE’s pay-per-view business. He moved to WWE’s international division in 1991, working in live events, international television and the pay-per-view business from WWE's London office, where Whitaker negotiated the largest international television contracts in the company's history. In November 2007, Whitaker began managing several of WWE’s regional business units internationally and his role was expanded in January 2009 to include all areas outside of the U.S.
“Andrew has been instrumental to WWE’s international growth. We are confident that he will continue to expand the breadth and depth of opportunities for WWE internationally,” said Vince McMahon.
Whitaker commenced his career at NBC in New York, working on shows that include NBC News, Late Night with David Letterman, The Today Show, Saturday Night Live and The Cosby Show. He sits on the international program advisory board for the Banff World Television Festival and nextMedia, International Interactive Media Festival and is also a member of the International Academy of Television Arts and Sciences.