SGB Update

Chris Zimmerman Becomes President of Easton Sports

Easton-Bell Sports, Inc. announced that former Nike-exec Chris Zimmerman has been hired as president of Easton Sports, effective immediately. Reporting to Paul Harrington, President and CEO of Easton-Bell Sports, Zimmerman will lead a unified Easton Sport

Rawlings Recognized by Babe Ruth League

Rawlings Sporting Goods of St. Louis, Missouri has been named the recipient of the 2009 Babe Ruth League, Inc. Special Programs Award. This award was created to honor…

Kaenon Polarized Expands Into Italy

Kaenon Polarized, the Southern California-based maker of sunglasses, announced its official launch to the Italian market next week at MIDO in Milan via its distribution partnership with leading optical manufacturer Rodenstock…

Crazy Creek Hires New England Rep

Crazy Creek Products, Inc. said Steve Schneider of Schneider Sales Associates has joined the Crazy Creek sales team. Schneider will represent Crazy Creek with dealers in the New England area, including: Connecticut, Maine, Massachusetts, New Hampshire, Rh

Sturm, Ruger Sees New Products Help Bolster Q4

Sturm, Ruger and Co. Inc. said sales of new products and a strong December boosted results for the fourth quarter of 2009 despite tough comparisons against a year-ago period that saw revenues and earnings spike amidst speculation about an anti-gun agenda

Adidas and NBA Launch NBA Shop at Champs Sports

The National Basketball Association, Adidas, and Champs Sports announced the launch of the Official NBA Shop at Champs Sports. The NBA Shop will debut in 69 Champs Sports stores this month and will be in the remaining 486 Champs Sports stores nationwide b

Champion Seeing Double-Digit Growth

Champion brand sales have grown double-digits over the past four years and the brand is now at $1.5 billion in annual sales…