Brown Shoe to Bring Naturalizer Brand to Russia
Brown Shoe Company, Inc. said it will partner with MTB Group, Ltd. to begin offering global footwear brand Naturalizer to consumers through their affiliate, Monarch Group, and their Monarch retail stores throughout Russia and the Ukraine…
OrthoLite Partners with Puma
OrthoLite has partnered with PUMA to incorporate its EcoOrthoLite insole technology into their range of performance and lifestyle footwear lines. By the beginning of 2011, a third of PUMA's footwear will include OrthoLite technology…
Polarmax Launches Sponsorship Team
Longworth Industries, parent company of Polarmax, XGO and PMX technical base layers, introduced the Polarmax Pro Staff of athletes. Current Pro Staff members include Dean Cummings, extreme skier and owner of H2O Heli Guidess in AK, John Fulbright…
Lindsey Vonn to Promote Spyder
Spyder, the skiwear brand that's outfitted the U.S. Ski Team in performance race suits and training outerwear since 1989, entered into an agreement with America's most successful ski racer, Lindsey Vonn, to promote consumer sales of Vonn-inspire
Westcomb Sponsors Canadian Alpinist Don Bowie
Westcomb, manufacturer of Canada-built outdoor apparel, will engage Canadian alpinist Don Bowie as a sponsored athlete…
Skirt Sports Expands Skirt Chaser 5k Race Series to 11 Cities
Skirt Sports announced that its successful Skirt Chaser 5k Race Series has expanded to 11 cities in 2010 reaching thousands of runners and fitness enthusiasts nationwide. In 2012, the series is slated for explosive growth with 20 locations in development.
New Balance Hires Arnold Worldwide
New Balance named Boston-based Arnold Worldwide as its global agency of record. The agency is charged with strategic and creative duties, as well as providing integration guidance for all marketing components across the company's roster agencies. “We are confident that Arnold's proven experience in sports and athletic brand advertising will help us continue to build […]
Wolverine World Wide Enteres New Credit Facility
Wolverine World Wide Inc. signed an agreement with JPMorgan Chase Bank for an initial revolving credit facility of up to $150 million…
New Balance to Sponsor Johan Santana
New Balance signed All-Star and award-winning pitcher, Johan Santana, to a multi-year endorsement contract…
PROJECT Cancels July Show, Names New President
Andrew Pollard was named president of the PROJECT Global Trade Show, replacing Sam Ben-Avraham. The upcoming July New York PROJECT show has been cancelled with a planned re-launch in January 2011. PROJECT Las Vegas is still set for Aug. 17 to 19…
JJB Sports Sales Decline 23% in Fiscal 2009
Citing poor retail locations and limited growth capability based on prior liabilities, JJB Sports posted retail sales of £361.1 million ($570.2 mm) for the 53 weeks ended Jan. 31, 2010. This represented a 22.6% drop from £466.6 million ($849.7 mm) in the
Dorel Looks to Expand on Heels of Current Upswing
Following first quarter reports of growth in its Recreation/Leisure segment (up 12.5% to $181.7 million), executives at Dorel Industries maintained to shareholders at a meeting last week that improving consumer confidence and new products from Cannondale
Remington Acquires Majority Stake in Mountain Khakis
A major equity investment by Remington, one of the world’s best known firearms companies, will enable Mountain Khakis to accelerate product development, hiring and marketing and likely speed up its entry into the hook and bullet channel, where Gand
Rises in Real GDP Parallel Economic Trends
A current economic upswing has laid the tracks for an increasing gross domestic product, an indicator of financial output as it relates appropriately with the country’s overall well-being. Likewise, while unemployment begins to fall, real GDP has s
Polar and Nike Introduce Heart Rate Training
Nike, Inc and Polar have introduced the Polar WearLink+ that works with Nike+, enabling users to run and train with heart rate monitoring…
