SGB Update

South Bend SG Signs Licensing Deal for River Monsters

South Bend Sporting Goods, based in Northbrook, IL, has signed a North American-based licensing deal with Discovery Communications for a line of fishing equipment and accessories based upon the popular Animal Planet television program, “River Monsters,”..

Flip Flop Shops Hires RE Firms To Drive Expansion

Flip Flop Shops announced the hiring of nationally renowned commercial real estate firms, Podell Real Estate Advisors, LLC and Friedman Retail Consulting, to help fuel its expansion efforts…

Nature Valley Continues National Parks Project

Nature Valley has partnered with travel expert and TV personality Samantha Brown to encourage Americans to visit and care for national parks. As part of its multi-media National Parks Project, which was launched in 2010, Nature Valley is donating $400,000

Sports Authority Extends Sims License

Collective Licensing International, LLC (CLI) and Sports Authority have announced a multi-year extension of the license agreement for the Sims brand. Under the agreement, Sports Authority will retain rights in the United States to market and sell severa

North Face Named Title Sponsor of New Zealand’s Freeski Open

Organizers of the Freeski Open of New Zealand announced that The North Face have stepped up and signed on as title sponsor of the event, scheduled this year from Sept. 1 to 18. Founding and former title sponsor, Volkl International, remain on board as pr

Zappos Using Nudes in New Ad Campaign

Zappos has launched a new advertising campaign featuring naked models jogging, hailing a cab and playing Frisbee in public. Created by Mullen, the company highlights its apparel offerings…

Crosman Appoints VP of Marketing

Crosman Corporation, the manufacturer of products for the shooting sports, announced the appointment of Roy Stefanko, a Crosman veteran, as its new vice president of marketing…

Parks Advocates Propose Conservation Construction Corps

The National Recreation and Park Association (NRPA) and the National Association of State Park Directors (NASPD) are calling on Congress to create a Conservation Construction Corps — a national employment program to put Americans back to work and revitali

Outdoor Research Bolsters Product Management Team

Outdoor Research added a number of new designers to its product development team. The new hires include Jason Duncan as technical sportswear product manager, Meghan Martens as handwear product manager, and Kendra Brandenburg as headwear product manager…