Zappos has launched a new advertising campaign featuring naked models jogging, hailing a cab and playing Frisbee in public. Created by Mullen, the company highlights its apparel selections.
According to the NY Times, the campaign follows Mullen’s last work with Zappos, which featured felt puppets whose voices were provided by real customer service calls and was made up primarily of television ads. The new campaign will feature a lot of digital ads, videos and quick response codes, as well as print ads in magazines.
The new ads shot outdoors in Manhattan.
