SGB Update

Field and Stream, Bernette Textile Partner Up

Field & Stream announced that it has entered into an exclusive, long term licensing agreement with Bernette Textile Co., part of the Castlewood Group since 2008, for Field & Stream men's, women's and children’s sportswear…

ESPN, SEC Team Up For New Apparel Collection

ESPN has partnered with The Southeastern Conference to launch the “SEC on ESPN” apparel collection. The “SEC on ESPN” will be sold exclusively at Dick's Sporting Goods throughout the South and will be available online at DSG.com, ESPNShop.com and SEC

Garmin Closes Navigon Deal

Garmin Ltd. has completed the acquisition of Navigon AG, a privately-held navigation provider headquartered in Hamburg, Germany…

Descente Vows to Keep Bike Brand Alive in North America

Descente North America, a wholly owned subsidiary of Osaka, Japan based Descente Ltd., today announced that they are planning for the continuation of the cycle brand in the North American market in the wake of licensee Veltec's decision to cease oper

Hestra Gloves Hires PR/Social Media Firms

Hestra Gloves, the maker of gloves for ski and outdoor enthusiasts, hired 8150 Consulting to handle its marketing and public relations and communications strategy. It has also retained the services of consultant Nick Moscia to handle its social media stra

Interbike to Feature Min-Velodrome

Celebrating urban, fixed and track bike culture, Interbike is installing Portland Design Works' Circulus, a 132-foot circumference (40.2m), 45-degree wooden mini-velodrome inside the Sands Expo and Convention Center…

U.K.’s Outdoor Industry Association Names New Chief Executive

The Outdoor Industries Association (OIA) in the United Kingdom named Andrew Denton as its new chief executives effective in September. Denton brings 27 years of industry experience to the OIA and will work closely with communications director Louise Ramsa

Ashaway Racket Strings Hires Jack Huczek

Ashaway Racket Strings has announced that recently retired racquetball star and former World Champion Jack Huczek has agreed to help the company steer the development of UltraKill and other product lines…

PHIT Bill Being Re-Introduced on Capital Hill

SGMA reported that legislation to encourage increased physical activity in America will be re-introduced in the U.S. House of Representatives later today. Congressman Kevin Brady (R-TX) will introduce the Personal Health Investment Today Act of 2011 (PHI

NSSF Awards $435,000 in Grants to Shooting Ranges

With interest growing nationwide in target shooting and owning firearms for home and personal defense, the need for top-notch shooting ranges has never been greater, according to the National Shooting Sports Foundation…

Gander Mountain Partners with Zac Brown Band

Gander Mountain is proud to announce a unique alliance with Grammy-winning and multiplatinum artist Zac Brown Band, as the nation's first retailer to carry Southern Ground products. The three-team partnership includes an arrangement with Soles4Souls,

Vibram Files Patent Infringement Suit Against Fila

Vibram SpA and its wholly-owned subsidiary, Vibram USA Inc., have filed suit against Fila USA, claiming its “Skele-toes” footwear collection infringes on U.S. patents that cover Vibram's FiveFingers product. Fila has responded that the allegations h