Peter MacDonald is joining the Canadian sales team for Icebreaker, the New Zealand maker of merino wool apparel.
Beginning August 1, MacDonald’s agency, Soda Sales & Marketing, will be representing Icebreaker in the Atlantic region, which includes New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador.
“We are thrilled to welcome Peter to our team, and know that he will make a huge impact in the Atlantic provinces, both at the sell-in and sell-through levels,” said Robbie Stevens, Director of Sales- Canada. “Drawing on his extensive expertise and connections, we know he will increase the strength of our existing dealer relationships, and will enable Icebreaker to continue to forge new ground in Canada as the leader in the merino category.”
MacDonald brings to Icebreaker six years of industry sales experience, with great working relationships in Icebreaker’s key markets: Outdoor Specialty, Snowsports, Run and Bike Specialty.
“Icebreaker is a perfect apparel option for the Atlantic Canadian climate. It performs great in both the cold of winter and the heat of summer,” said MacDonald. “I look forward to spreading the word about Icebreaker and increasing its presence in the territory even more.”