SGB Update

BSN Sports Contributes $1M to Victory Grant Program

BSN Sports, the flagship division of Sport Supply Group, Inc., announced the official launch of their Victory Grant Program, marking a one million dollar commitment to provide free equipment and uniforms to school athletic programs and recreation leagues

SportsOne Names Robert Burke to Senior Partnership Manager

SportsOne appointed Robert Burke as senior partnership manager. Burke will secure and manage corporate partnerships for TrackTown12 at the U.S. Olympic Team Trials – Track & Field, Trail Blazers Street Jam and other sports and entertainment experiences pr

Macy’s Pilots iPads, Other Technology at Stores

Macy's, Inc. is piloting a series of technology-related innovations, including iPads and wireless payment systems, at its stores as part of the company's “omnichannel strategy” to drive sales growth at Macy's and Bloomingdale's…

Stein Mart Launches New National Campaign

National discount department store Stein Mart, in partnership with its new ad agency, ArnoldNYC, announced today the launch of “Love at First Find,” a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting

Nike Foundation Announces New Managing Director

Nike Inc. announced the addition of Howard Taylor as managing director and vice president of the Nike Foundation, reporting directly to Nike Foundation President and CEO Maria Eitel. Taylor will join the Nike Foundation in January 2012 from the UK Departm

Clif Bar Urges College Kids to Take Study Breaks Outdoors

Clif Bar has launched a campaign to encourage college students to take active outdoor breaks from studying to maintain their or physical and mental health. The campaign mirrors one launched earlier this year by Keen, Inc., which has been promoting the ide

Igloo Donates to Texas Wildfires Victims

Following what has been described as the hottest Texas summer in decades, wildfires have claimed the lives of four people and more than 1400 homes in the worst fire season ever. Igloo Products Corp., a Texas company, has added to the outpouring of support

Jarden Launches Tailgate Tour

Jarden Sports Licensing (JSL) is taking its new TLG8 brand on the road as it tours the country in search of the ultimate tailgater. The “TLG8 Tour” will stop at five college venues, from “The Grove” at the University of Mississippi to Ohio State's “H

Utah Establishes High School MTB League

National Interscholastic Cycling Association has selected the Utah High School Cycling League as its next League, a significant step towards NICA’s mission of taking high school mountain biking coast to coast by 2020…

K-Swiss Teams Jillian Michaels for Killer Body Beatdown Ad Campaign

This fall, K-Swiss is launching “The Killer Body Beatdown” TUBES ad campaign starring America's Toughest Trainer Jillian Michaels and featuring comedian Kaitlin Olson, known for her fanatical character on the hit FX series “It's Always Sunny in

Saks Fifth Avenue Names Chief Marketing Officer

Saks Inc. announced that Denise Incandela, president, Saks Direct and executive vice president of Saks Fifth Avenue, has been named chief marketing officer for Saks Fifth Avenue, a newly created role. She also will continue as president, Saks Direct…

State Park Directors Recognize LWCF Advocate

The National Association of State Park Directors (NASPD) presented the Laurance Rockefeller-Stewart Udall Award to National Recreation and Park Association CEO Barbara Tulipane for her support and advocacy for full funding of the Land and Water Conservati

Latino Families Lobby on Behalf of LWCF

Latino families and youth from across Colorado have written letters in Spanish and English to President Obama, requesting that he oppose devastating cuts to the Land and Water Conservation Fund this fall. Representatives of Environmental Learning for Kids