Footbalance has hired independent sales teams Über Group, lead by  Michael Lumpkin, and FHB Sales Agency, led by Kevin Hirsh to sell its custom footbed system into stores.


The Über Group and Kevin Hirsh will sell to specialty retail shops that will mold the footbeds in fewer than 10 minutes and use the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics.


With its North American Headquarters in San Diego, CA, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized insoles at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance insoles support your feet in proper alignment to promote healthy foot function, improving overall body alignment.


Based in Truckee, CA, FHB Sales Agency was founded in 2006 by industry veteran Kevin Hirsh, Suuntos Sales Representative of the Year in 2009. The agencys five sales representatives specialize in specialty run, bike, triathlon, and outdoor retail stores, catalogers and Internet-based retail. The agency covers the Southwest region including California, Arizona and Nevada.


The Über Group is a full-service sales agency serving ten Southeastern U.S states for the traditional specialty outdoor and specialty run channels.  Über Group also represents four major vendors for the entire U.S. in the military and tactical channel.  Über Group has seven full-time and three part-time reps.  They utilize a professional showroom, full-time office support, an Intern Program, and the highest quality product to service more than 300 dealers.  The Über Group also utilizes professional sales training and professional development.