Chaco has added Todd Gordon as director of sales and Colin Butts as marketing manager to help drive Chaco’s growth.

Todd Gordon brings over 20 years of sales leadership to Chaco with expertise in strategic planning, team development, distribution strategy and retail merchandising. Prior to his role with Chaco, Gordon was the director of sales for Timberland Pro and a regional sales manager for Fila.

With seven years of marketing and brand building experience, Colin Butts joins the team as marketing manager, overseeing all facets of trade and consumer marketing. Prior to Chaco, Butts was associate brand manager at The Laughing Cow brand.

“With our first all-season fall and winter lines arriving at retail and innovative new product rolling out for spring 2012, we are laying the foundation for future growth,” said Chip Coe, general manager of Chaco. “Todd Gordon brings a ton of industry sales experience and a true passion for retail that will help us provide our key retail partners with the assets they need to continue the momentum of Chaco year round.  With strong marketing and brand experience, Colin Butts will continue to drive pure Chaconian consumer connections. We have a fully dedicated Chaconian team and are staged for long-term growth.”