GeoPalz Partners with Whole Foods to Make Families Fit
GeoPalz, a venture of the founders of Jibbitz, has partnered with Whole Foods Market to encourage kids and their families to pursue a health lifestyle. The grocer will sell GeoPalz' kid-friendly pedometers and fitness incentive program to families at
Vail Resorts Taps Shaun White as Spokesman
Vail Resorts, Inc. entered a worldwide multi-year partnership agreement with two-time Olympic gold medalist, professional snowboarder and skateboarder Shaun White. White will represent all six of Vail Resorts' mountain resorts (Vail, Beaver Creek, Br
Skullcandy Nearly Doubles Q2 Earnings Despite Soaring Expenses
Skullcandy, Inc. reported net sales in the second quarter ended June 30 increased 46.4% to $52.4 million from $35.8 million in the same period of the prior year…
Tifosi Sales Picks up POC Sports’s Protective Gear Line
POC Sports, a Swedish supplier of protective gear, eyewear and apparel for the snowsports and cycling markets has added Tifosi Sales Inc. as its sales rep in the Mid-Atlantic Region to serve dealers in the IBD channel…
QBP Names Brand Manager for Ridley Bicycles
Dana Carson has joined QBP as its new brand manager for Ridley in North America.QBP is the exclusive distributor for Ridley road and cyclocross bikes in the United States and Canada…
Nautilus Appoints COO
Nautilus Inc. promoted William B. McMahon to chief operating officer. McMahon has been a senior vice president at Nautilus since November 2009, running the Vancouver, Wash.-based fitness equipment manufacturer's consumer division…
NICA Hires Educational Director
With its annual program of Leaders' Summits and Wilderness First Aid training courses soon to commence, the National Interscholastic Cycling Association has appointed Austin McInerny to the new position of educational programs director to oversee thi
Athleta Sets Goal to Reach 50 Stores by 2013
Gap Inc. announced the grand opening of two Athleta retail locations opening this week in Manhattan's Upper East and Upper West side neighborhoods, marking the brand's entry into the east coast market. It said the openings support Athleta's
Zumiez Appoints CFO
Zumiez said Marc Stolzman has become the its new chief financial officer and corporate secretary, effective August 8. Richard M. Brooks, Zumiez CEO, ceased serving as its acting chief financial officer officially on August 8, according to a filing with th
L.L. Bean Taps PR Firm for Centennial Campaign
L.L. Bean has selected Weber Shandwick to design and execute an integrated cross-platform communications campaign for the company's upcoming 100th anniversary celebration…
Implus Renews Jimmy V Golf Sponsorship
Implus has renewed its partnership with The Jimmy V Celebrity Golf Classic as Co-Presenting Sponsor of the Friday Night Parings Party and Reverse Raffle…
Life is Good Facebook Community Reaches 1 Million Fans
Life is Good said it reached more than 1 million “Likes” on its Facebook page. The Life is good Facebook page has become an essential vehicle for the company to reach new optimists and continue its mission to spread good vibes…
Amer Sports Launches Stock Buyback Program
Amer Sports' board said it decided to utilize the authorization given by the Annual General Meeting held on March 10, 2011 to repurchase Amer
Sports shares…
Clif Bar to Sponsor TrailRunner UROC
Clif Bar has signed on as a sponsor of the Trail Runner Ultra Race of Champions (UROC), the first-ever ultrarunning championship race joining Trail Runner magazine and Bad to the Bone Endurance Sports. The race, to be held Sept. 24, covers 100 kilometers
Sports Authority May Gain Broncos’ Stadium Naming Rights
Sports Authority is negotiating with Invesco Ltd., the Broncos and the Metropolitan Football Stadium District to assume naming rights of the stadium, according to the Denver Post…
