Under Armour, NBA Establish Multi-Year Partnership
The National Basketball Association (NBA) and Under Armour Inc. announced a multiyear partnership. As part of this partnership, Under Armour will be able to feature its endorsers – which include Brandon Jennings of the Milwaukee Bucks and Derrick Williams
Jansport Appoints Chris Speak as Director of Sales
JanSport has hired Chris Speak as director of sales. Most recently, he served as global sales director for Vasque and Irish Setter at Red Wing Shoe Co. and brings nearly 20 years of experience to JanSport. Speak also has a long history with the JanSport b
Accell Group Agrees to Acquire Titanium Bike Maker
Accell Group N.V. has agreed to acquire of all shares in Van Nicholas, a high-end niche player in titanium bicycles and frames…
ComScore: Online Holiday Sales Up 15 Percent So Far
U.S. spending online for the holiday season has climbed 15 percent to $24.6 billion from the year-earlier period, ComScore Inc. said. The data measured the 39-day period from Nov. 1 to Dec. 9. The gains were helped by a 22 percent gain on Cyber Monday and
Point6 Adopts Enciel for First Line of Truly White Socks
Point6 said it will use Enciel, a new type of truly white merino wool created by The Merino Company, in a new line of socks. Enciel has achieved a level of white, whiter than optically white cotton that does not fade in sunlight and laundering and will a
Wilson Partners with Chicago Bulls Center on New Basketball Line
Wilson Sporting Goods Co. recently announced a new partnership with Chicago Bulls center Joakim Noah to provide a new basketball line. The innovative line will be sold globally with its attention focused in France, where Noah will do a number of appearanc
Boulder Among New Host Cities for 2012 Pro Cycling Challenge
Durango, Telluride, Montrose and Boulder were named as new host cities for the 2012 USA Pro Cycling Challenge, which drew more than 1 million fans in its inaugrual year. The seven-day race, scheduled for next August, is emerging as the U.S. equivalent to
MLB Becomes First Major Professional Sports League to Implement Media Dress Code
Major League Baseball (MLB) created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on Dec. 6, the second day of the Winter Meetings in Dallas. The guidelines are the first of its kind among the four major N
180s Adds Sales and Marketing Talent to Become Four-Season Brand
180s said it added three sales and marketing hires who will play a key role in turning the company, now best known as a provider of ear warmers, iPhone compatible gloves and other winter accessories, into a four-season brand…
New Balance to Sponsor ABN AMRO Marathon Rotterdam
New Balance announced the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting…
Brooks Launches First Corporate Responsibility Report
Brooks Sports, Inc., parent of leading running brand Brooks and women's active lifestyle brand Moving Comfort, released its first corporate responsibility (CR) report. The report, Running Responsibly, expresses the company's philosophy on corpor
DirecSource Expands 3PL and Fulfillment Services
DirecSource, a leading supplier of sourcing and manufacturing services geared towards the outdoor industry, is increasing its 3PL and EDI Fulfillment Services with an eye toward changes in the outdoor industry, including consolidation…
Saucony Appoints New York Giants Linebacker As Ambassador
Saucony, Inc. announced that New York Giants linebacker and recently signed Saucony athlete Mark Herzlich will act as a spokesperson for the brand. Herzlich, 24, will support the brand’s Find Your Strong marketing campaign, which inspires…
DC to Sponsor Mammoth Mountain’s UNBOUND Terrain Parks
DC has signed on to become the official footwear sponsor for Mammoth Mountain's UNBOUND Terrain Parks. In addition to supporting the park staff with DC shoes and snowboard boots, DC will also be represented with custom signage and unique DC branded f
L-R-G Announces Licensing Agreement for Footwear
Lifted Research Group, widely known as L-R-G, announced a partnership with Clean Plate Club (CPC) to design and market footwear collections under the L-R-G brand name. Under the terms of the licensing agreement, the footwear collections will be sold in L-
